|Attracting the right audience|
...site is growing, but attracting wrong audience
Need some advice on how to go about this. I own a portal for a certain bilingual group in US. Although we don't have enough time to concentrate on SEO full time (too many other important things to do), we've done some site optimization and added a few "tricks" (nothing shady) to it. It is attracting about a 1000 users/day now.
Our problem is that we see traffic increase from the country of native language, and almost no increase from this bi-lingual group in US. Since we plan to sell advertising space, we need to be able to attract them. We continue to generate content, which keeps attracting "wrong" crowd. Don't get me wrong, it's great that we have traffic, it's just we don't see how we can leverage this traffic (this country has very low credit card/online payment exposure).
We are in all major search engines, some catalogs, DMOZ etc, so simple things are done. Any suggestions on how to approach this? Our advertising budget is pretty much nill.
are there any bi-lingual organizations within the US that you can get a link on? How about offline programs to attract the traffic - ie community newsletters, etc.
Perhaps you are attracting the wrong group because no one properly serves the needs of this group.
If this group is interesting in terms of possible sales, maybe you should continue what you are doing and target them instead.
I say go where the customers are, if they have the money to support you. The bilingual group you're looking for is probably better served with regular English language sites.
How would I estimate market size? Is it possible to tell whether the market is big enough for one more 10K users/day site (3 already exist) There's a definite need for a good advertising space, especially among native-language speaking businesses.
While it's difficult to answer your questions about market share - you know this market - I don't, the very fact that there is overlap from the native speakers instead of the bilingual users tells me that you're already a player in that market.
You've already carved yourself a place. It's up to you to decide how much you want to take and how to evaluate them.
Are you talking about India?
illusionist: No, this is not India
Harry: yes, I know we are already a player, as we are approaching "top 5%" site traffic-wise for the native country. But as I said, that doesn't do me much good, because it is difficult to convert that traffic into $, and I am not running a charity here. :)
Anyway, I am considering advertising campaign that will specifically target US-based community. I am also adding more and more stuff in English, so that I can attract younger folks who typically speak English well. And if native traffic comes, let it be added bonus :)
Anybody know/can suggest resources/books/sites where I can learn about how to estimate: (a) internet market segment size, (b) financial capabilities of people in the segment, (c) how to find groups that are related to the segment in order to attact them?