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General Search Engine Marketing Issues Forum

New Site - Google Hits Great - AOL and MSN Lacking
How does one optimize for AOL and MSN

 12:36 am on Nov 26, 2003 (gmt 0)

I have a site 3 months old, Google has been very good to the site and gives by far the majority of hits. Unfortunately the AOL and MSN results are lacking. How does one optimize for their search engines? I thought AOL uses Google as their SE, but from the hits it doesn't appear to be. Here is my log stats for the month.
Google 11,484, Yahoo 6,118, AOL 1,287 and MSN 489 hits. I have submitted to Inktomi and of course Yahoo both in the last month. I think a large majority of my site readers may be using AOL, so this is very important to me. Any help offered would be very much appreciated.



 12:46 am on Nov 26, 2003 (gmt 0)

Not too different from my experience with an established web site. My stats so far this month (percentages) are:

Google: 62%
Yahoo: 19.5%
MSN: 9.5%
ALO: 2.8%

There have been many threads where we have wondered at the lack of AOL referrals, since AOL, as you point out, uses Google for search.

Your MSN numbers are rather low, in my case I find that they seem much slower than Google in picking up new sites. With luck these numbers will improve, many of us find that optimizing for Google works well with MSN (Inktomi).

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