Okay here's the scenario. I have a client who had the domain name genwidgets.com and a few months ago they won a lawsuit for rightful ownership of the URL generalwidgets.com.
Optimization of genwidgets.com had been going on for a couple years before they acquired generalwidgets.com.
My problem is that, as genwidgets.com has been around much longer they have already established decent free listings despite being in a VERY competitive industry. Ever since I've been optimizing them under generalwidgets.com I'm finding it extremely difficult to get the generalwidgets.com pages unburried in the SE's. I'm even using positiontech (all three engines) and I work on this site 2 hours each week which, after a few months, has proven LARGELY FUTILE.
Basically the site shares the exact same content but over two domain names, duplicate content. Could this be causing a problem? Typing in genwidgets.com into the browser DOES NOT forward to generalwidgets.com. That means that any genwidgets.com results that show up on SERP's do not redirect to generalwidgets.com. The client is a major company who is also running a large branding campaign and would like generalwidgets.com to be the important domain name, yet they want to keep genwidgets.com as well. Should I set up some sort of redirect?
I hope I explained this thoroughly - in a nutshell: 1 business, two separate domain names, no redirects, duplicate content, and they want to keep both domain names.
Thanks in advance