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Having Trouble with SEO
What service should I use with a budget of about $200 per month?
Leb_Ettex




msg:242553
 5:09 pm on Oct 23, 2003 (gmt 0)

Hi people, I have been running a ppc campaign on one of my sites recently and it is working ok. I have been browsing google for the past hour, looking for SEO companies and there really is so much choice. All the SEO companies seem to offer the same service but for vastly different prices. One particuarly caught my eye, which seems scarily cheap, but very reputable. I only have a small budget because the site which I want to optimize does not convert very well and I was wondering whether you could help me out. The main criteria I need for the SEO company is: It needs to deliver quick results and be cheap. Also, what I do not need is not a web position gold type service. I need the SEO company to actually send me html rather than tips so I can just plug the new html into frontpage and so be it.

Thanks for your help

[edited by: heini at 5:26 pm (utc) on Oct. 23, 2003]
[edit reason] please lets not name names, thanks! [/edit]

 

heini




msg:242554
 5:33 pm on Oct 23, 2003 (gmt 0)

Hi, welcome to WebmasterWorld.

Some points: what exactly is your goal with the service you want to hire?
Do you want better ranking in free serps? If so do you target Google or Inktomi?

You said "site which I want to optimize does not convert very well", so that would only partially be an SEO problem. If you want a site to better convert it's most likely a problem of your copy, the usability, the site structure, perhaps colors...
A quick cheap SEO service won't be able to help you with that.

If you want to improve your ranking in Google, getting optimized html pages is not the best approach either. Or, it's only half or less of what you need. Most important here would be getting links.

Perhaps I just misread your post but to me it sounds as if you should define your goals much clearer. That in turn would help in trying to choose paid help.

Leb_Ettex




msg:242555
 6:25 pm on Oct 23, 2003 (gmt 0)

Thanks for your reply,

Basically I have my content and links. All I really need is someone to look at my site and email me new code which I can use because I know little about SEO and do not have the time to research it properly. I want to concentrate on Inktomi because I need quick submissions.

makemetop




msg:242556
 6:32 pm on Oct 23, 2003 (gmt 0)

To be honest, you are better off reading here and doing it yourself. $200 will buy you about 30 minutes of a good SEM/SEO's time - but you can do it yourself without needing them, in many cases, unless you are in a competitive area.

Use your time and money on learning and then use the skills you have learned to PFI to directories and/or search engines.

Don't go for deals that look too good to be true - they usually don't work!

ezwebdesign




msg:242557
 3:35 am on Oct 24, 2003 (gmt 0)

I agree with makemetop. about a year ago i started reading up on SEO in forums like this and have increased my traffic tremendously. If your designing your ownpages or doing it inhouse then there are several things you can do and it would not take much time and save the $200.

Mark_A




msg:242558
 7:23 am on Oct 24, 2003 (gmt 0)

makemetop I want your rates :-) .. we used to get mainframe specialised ERP programmers for 500 a day but thats not a patch on more than 400 an hour :-)

Leb_Ettex I agree with makemetop in that there is a lot you can do for yourself, 200 a month or 2,400 a year will buy you quite a few paid directory listings linking to your site and also a reasonable level of adwords for example on top of that assuming your sector is not too competitive on payment per click.

If you are prepared to invest your time to read around the basic information on this site you will soon see how to get started.

If you hire someone, whoever they are, then your promotion budget will start to reduce unless you can find more money to pay their costs with.

airpal




msg:242559
 3:55 pm on Oct 24, 2003 (gmt 0)

Agreeing with the experts above, $200 will get almost nothing if you're looking to hire an SEO specialist, because of the enormous demand and small supply of experts out there. However, there are many decent SEO e-books out there that will get you started. They will easily run you upwards of $50 each. But even after a year of researching, I think each one of those e-books gives great insight on specific techniques. Having said that, stay away from the $10 "#1 Google Ranking" e-books! Good luck!

Reiser




msg:242560
 6:22 pm on Oct 24, 2003 (gmt 0)

The proper SEO package requires monthly submission to the major search engines, combined with developing link popularity - registering your site in "free" specifically targeted topical directories and portals related to your business products and services.

SEO is simply a matter of due diligence and a little knowledge of HTML code. The model for a successful SEO campaign is good keyword research, proper HTML coding of each of your site's pages, compiling lists of topical directories and portals that accept "free" url listings and which are specifically relevant to your business products and services, and manual site submission - in other words your site must be submitted to each search engine and directory by hand. Don't rely on automated site submission software services/programs offering to register your site to hundreds of search engines and directories for low monthly fees. Also, stay away from anyone who guarantees your site will receive top placement for any given keywords, because no one can effectively guarantee placement in the search engines.

Subscribe and read the SEO newsletters - there's plenty of free ones out there. Armed with a little knowledge you should be able to find someone within your budget or perhaps you will be fluent enough to handle it yourself. Good luck either way.

[edited by: agerhart at 6:23 pm (utc) on Oct. 24, 2003]
[edit reason] removed company info [/edit]

agerhart




msg:242561
 6:24 pm on Oct 24, 2003 (gmt 0)

The proper SEO package requires monthly submission to the major search engine

Completely unnecessary in today's SE landscape.

jothelion




msg:242562
 11:30 pm on Oct 24, 2003 (gmt 0)

New here!

and would first just like to say hello! :)

i'm a self taught web builder who is in the process of learning SEO.

i've achieved top google results through trial and error and luck! for a smaller search term and website.

i've now embarked on a larger project with high competion and have spent the last 3 days lurking here and reading till my eyes are popping out of my head!

well i'd just like to say thanks, because what i've read here in 3 days is what i've been searching for for quite a while.

it's great that the experienced and inexperienced are both here and able to learn and offer advice.

just a quick question i'd like to subscribe but am unsure of the paypal email address to use? sorry!

jo the lion UK

claus




msg:242563
 2:10 am on Oct 25, 2003 (gmt 0)

In todays SEO landscape all you need is incoming links, and you don't really need an expert to get those. So, if the experts charge more than the budget, then obviously you can still get SEO from others. As for the experts, well, they can probably find something else to do.

If you can't do anything in half an hour, then that half hour is not worth one dollar, and a full hour will not make things better. For some, say, "well connected" SEO firms, the full amount of workload during that whole year will be 10 minutes, and in todays SEO landscape they will be able to get good results.

As for an hourly rate of $400, then i'm sure this is the exception, and i'm not sure that exception is related to SEO work. If it is, then an industry with close to no entry barriers have a level of competition that is simply too low. Still, there are more Google results for "SEO" than for "car dealer", so:

Yes, of course you can get SEO for $200 a month, and of course you can pay more and perhaps even get better results. In any case, do ask the company exactly what they will do - if they have any problems with explaining this, or if some of the things they suggest are "bad practice" then choose another firm.
---

The conversion of your pages is not a SEO issue. SEO's generally optimize for search engines, and these do not buy anything off your site.

You might need a remake of your site, or at least some revisions. It will cost you more than $200 but you should not have to pay more than once. Otoh, even half an hour of work should be able to improve things if you really have a problem - it's not always because of the shop that a product does not sell well. Anyway, that would be "initial advice" - it would not be writing code, as writing an email alone would be at least half an hour of work, and somebody will also need to spend time looking at your site.

/claus

storevalley




msg:242564
 3:46 pm on Oct 26, 2003 (gmt 0)

In todays SEO landscape all you need is incoming links

A well written title and a sprinkling of keywords in your copy can help too ;)

HostaMeg




msg:242565
 4:16 pm on Oct 30, 2003 (gmt 0)

Hello, Im a Newbie :)

I have developed a company and i wanted your advice on how i could achieve good rankings in google for competitive keywords. Ive searched alot..to find any one who can guarantee good rankings for that type of keyword. Help!

[edited by: agerhart at 4:17 pm (utc) on Oct. 30, 2003]
[edit reason] removed specifics [/edit]

storevalley




msg:242566
 5:12 pm on Oct 30, 2003 (gmt 0)

Welcome to WebmasterWorld HostaMeg ...

This thread should give you some useful ideas ...

Successful Site in 12 Months with Google Alone
[webmasterworld.com]

Neticman




msg:242567
 7:46 pm on Oct 30, 2003 (gmt 0)

Even with the best advice you can get, you will need to obtain incoming links and directory listings. This does not need a top expert, just some diligent operator.

Also, consider expanding your keyword list and building optimized pages for them...

Not every SEO charges $400 per hour... I whish I could do that...

[edited by: agerhart at 7:50 pm (utc) on Oct. 30, 2003]
[edit reason] removed URL [/edit]

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