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Guaranteed Top Ranking
Why so sure?
Tupur




msg:228893
 7:47 am on Sep 11, 2003 (gmt 0)

Can a SEO Company boldly claim Guaranted TOP Ranking in Google? What could be the reason of being so sure of this "guaranted top ranking"?

Is there any SEO process we don't know about or is this only high-pitched marketing? (I think the second but may be I don't know if there are any certain methods...)

Is it safe to hire these people for site optimization?

Want opinions.

 

Rossie




msg:228923
 4:13 pm on Oct 30, 2003 (gmt 0)

Welcome to Webmasterworld HostaMeg.

Your question is rather like walking into a florists convention and asking if anyone there knows of someone who could sell them a bunch of roses.

I can't say I'd be interested (or probably even capable) myself but I'm sure if this post hangs around long enough you'll have several experts to choose from...

Mikkel Svendsen




msg:228924
 5:34 pm on Oct 30, 2003 (gmt 0)

I think you are asking the wrong question. Have you researched your keyword market deeply enough? For very competitive areas is often better to target a lot of less searched for keywords than the the few top-keywords. What keywords convert the best? For most of my clients the less searched for, more "obscure" and longer/more accurate search phrases often convert better, are less competitive and much easier to rank for. The result is a much better ROI for organic as well as paid search.

I can rank most companies for any keyword they want. Many others can do the same. The question is: Do you want to pay what it cost? Is it worth it? Absolutely not allways!

My best advice is: Don't be so obsessed with top-keywords and rankings.

HostaMeg




msg:228925
 5:58 pm on Oct 30, 2003 (gmt 0)

Well i have done some research into it and i found out that It is very hard to find any keywords for my industry which arent competative. Unless ofcourse they are very long. My objective is to get ranked somewhere in the top 10 for the main biggest keywords..if this could be achieved.

[edited by: agerhart at 5:59 pm (utc) on Oct. 30, 2003]
[edit reason] stop naming specifics please - this is the 3rd time [/edit]

Mikkel Svendsen




msg:228926
 6:11 pm on Oct 30, 2003 (gmt 0)

Yes, it can indeed be achieved - but the question is, if you are ready to pay what it cost...

Some companies are ready to pay $20, $30 or even more per visitor (in PPC-engines). Some companies invest 10's of thousands of dollars in organic search, internal and external resources and PFI per month.

I do know know what business you are in but if it is as competitive as you say, you will have to compete with companies that are willing to spend this kind kind of money and recourses.

There is a really good book by Jack Trout and Al Ries: "Marketing Warfare" that, even though the book is not about search marketing at all, will give you a much better understanding of what I'm talking about :)

It's like a "war"! Do not go into a battle unless you think you can win - or at least come out of it better. If you can not win by directly attacking your competitors you need to think of another strategy.

HostaMeg




msg:228927
 6:31 pm on Oct 30, 2003 (gmt 0)

Yes i know that PPC you pay up to 10$ for a click. I am in need of getting listed in the main results directory of google not the Adwords. And.. i do know that it costs alot..do you know around how much?

Terrier




msg:228928
 7:01 pm on Oct 30, 2003 (gmt 0)

As a ballpark figure I would estimate the cost to be around 50% of the ppc traffic.

This is what I base the value of my organic traffic on.

Mikkel Svendsen




msg:228929
 7:53 pm on Oct 30, 2003 (gmt 0)

For a competitive business I'd say 50% off avg PPC pricing is a bit low, Terrier :)

Terrier




msg:228930
 8:01 pm on Oct 30, 2003 (gmt 0)

Really so my organic listings are worth more than I thought.
The way I was looking at it was on a cpc of organic hits.
I cannot think of another way to guesstimate the value.

So what do you think then?

cheethebee




msg:228931
 12:33 pm on Oct 31, 2003 (gmt 0)

There are three things that give you a high ranking

1. Search engine optimised pages
2. Good relevant content and lots of it
3. Page Ranking

I work as a SEO and my role is to make sure all these three elements are performing to their upmost.

When they are performing, you CAN guarantee top 10 rankings for even competitive keywords.

HostaMeg




msg:228932
 2:25 pm on Oct 31, 2003 (gmt 0)

Ok, Well im in search of a SEO expert to help me get my web company listed well in the engines. How much would this cost me? For a complete website job.

[edited by: agerhart at 6:16 pm (utc) on Oct. 31, 2003]

ogletree




msg:228933
 2:52 pm on Oct 31, 2003 (gmt 0)

So you guys telling me if you had enough time and budget you could not give a 100% guarantee that you could get to number 1. I know I could get any site to number one if I had enough money and at least a year. You can't guarantee it will stay there. You can easily guarantee top position which could also mean top 5. Thats not hard at all. It's just a lot of work and it goes a little faster with some money.

HostaMeg




msg:228934
 3:40 pm on Oct 31, 2003 (gmt 0)

Well Could you guarantee me a Top 5 placement for competitive keywords?

[edited by: agerhart at 6:17 pm (utc) on Oct. 31, 2003]
[edit reason] please STOP naming specifics [/edit]

cheethebee




msg:228935
 3:58 pm on Oct 31, 2003 (gmt 0)

The top 2 websites in these keywords are both Google PageRank 8 websites. So yes, a seo could get you to the top, but it would cost you alot of time and money.

You are better spending time and money on other online marketing techniques(email-optin, online advertising, pay per click)

Brett_Tabke




msg:228936
 4:14 pm on Oct 31, 2003 (gmt 0)

>Can a SEO Company boldly claim Guaranted TOP Ranking in Google?

Of course. It is called "Algo Cracking". I can verify atleast 2 seo's that I have indeed cracked the majority of Google to the degree they can claim they can put a page at #1 for almost anything.

The tricky part is still that off-the-page stuff (eg: links).

As someone else said, being confident enough to claim you can do it and give a money back garantee, is different from claiming you will do it out right no matter what.

Even with the algo-in-hand, that doesn't mean you can put all those chess pieces (links) on the web to make it rocket to the top.

But ya, in general, you bet the good seo's that are near a "flatline" can garantee a #1 ranking and most can produce it.

The real downside to that claim though, is that almost certainly the Gmen will pr0 any site that makes such a claim.

2_much




msg:228937
 4:24 pm on Oct 31, 2003 (gmt 0)

The other question is HOW. Sure, many people can, and have, done it. But many have done it through black hat techniques, which only give you a couple of months worth of traffic until they're canned.

Also, the industry is turning away from "mom and pop" and giving big businesses a bonus now - whoever has the bigger budget gets the rankings, even in organic. The on-page aspect is easy, many people have that. Like Brett said, the issue is putting the "off-page" pieces of the puzzle together - and that can be done with $$$$.

HostaMeg




msg:228938
 4:30 pm on Oct 31, 2003 (gmt 0)

Ok,, Can anybody recommend where i could turn to ...To achieve atleast top 10 rankings

[edited by: agerhart at 6:18 pm (utc) on Oct. 31, 2003]

ogletree




msg:228939
 4:35 pm on Oct 31, 2003 (gmt 0)

Even if you do hire somebody it will take you anywhere from 6 months to a year to get there.

caine




msg:228940
 4:37 pm on Oct 31, 2003 (gmt 0)

2-3 months usually is a enough.

Mikkel Svendsen




msg:228941
 4:38 pm on Oct 31, 2003 (gmt 0)

What it all comes down to is: How do you generate new sales cheapest

If your site is not allready very popular the money and time it will cost you to get to the top of search results for the top keywords are probably not worth it. You can basically gain more new sales if you invest the same money in other kinds of marketing.

In may sound strange coming from me, a devoted search geek, but the fact is that for some companies SEO/SEM is just not the cheapest or best way to market products. Prospects always look strange at me when I tell (the few) that they should spend their money with something else ... "But we thought you wanted the job!" ... Well, not if I am just going to waste your money :)

HostaMeg




msg:228942
 5:06 pm on Oct 31, 2003 (gmt 0)

Do you do that kind of Work Caine, & Mikkel Svendsen
you say ''If your site is not allready very popular the money and time it will cost you to get to the top of search results for the top keywords are probably not worth it''

But i run a New company... and how is it ment to be Popular if its just begun? Ive heard there is specialists who can get you top 5 for keywords but i havent found those people.

[edited by: agerhart at 6:19 pm (utc) on Oct. 31, 2003]

ogletree




msg:228943
 8:33 pm on Oct 31, 2003 (gmt 0)

I guess if you had a brnad new site that had never been used ever and you had complete control of the site without the owners imput you might be able to get to number one in 3 months. If the owner wants to have much say in the site or has tried some stupid SEO stuff already that would take longer.

glengara




msg:228944
 9:21 pm on Oct 31, 2003 (gmt 0)

Hostameg, it's not hard, with G these days all you need is a bunch of links with whatever KW you want to rank for in the link text.
Just get yourself a good link developer who knows where to buy links.

Brett_Tabke




msg:228945
 10:17 pm on Oct 31, 2003 (gmt 0)

>2-3 months usually is a enough.

Depends on the keywords Caine.

HostaMeg




msg:228946
 10:56 pm on Oct 31, 2003 (gmt 0)

But Keywords for a web Hosting/Design company are competative.

bignet




msg:228947
 10:26 pm on Nov 2, 2003 (gmt 0)

one would wonder why no one has contacted hostas yet
I wonder why hhas not been deleted. Moderators must be very nice

Hostas
Try commercial exchange [webmasterworld.com]

LostJames




msg:228948
 12:59 am on Nov 3, 2003 (gmt 0)

This was the reason LostJames joined the WebmasterWorld.com! and I am glad i did.

Back when, I didn't know anything about SERP - not that I know much now - I was getting contacted by little more than 10 different companies claiming very same thing at very different prices.
They were giving me more than enough information to make me go ... little nuts ... about the wonderful world of SERP.

Bottom line - they want you to come out with 10 key words. (I could only come out with 2) Most of the key words they came out with (with a lot of back up data on their mind) were mostly 3 ~ 5 word key words (i.e. blue accouting book in New York). and that's only the good ones!

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