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General Search Engine Marketing Issues Forum

SEO - How much do you charge for your services
seo charge

 9:19 pm on May 7, 2003 (gmt 0)

Currently I am only working on SEO For my own sites but I was wondering if I made an effort and became good at seo what I could charge other companies for my services. Please let me know as I am curious if I could add to my income utilizing seo.

Please let me know.



 9:42 pm on May 7, 2003 (gmt 0)

There are lots of sites out there on the internet that have SEO pricing. But I am also curious as to how much some of the lurkers here make...

Anyone want to hint as to how much can be leveraged out of wealthy clients?


 9:48 pm on May 7, 2003 (gmt 0)

I am interested in trying use the seo services too.
Now I pay a lot to OV LS and Google


 9:48 pm on May 7, 2003 (gmt 0)

what I could charge......

Well, that is almost impossible to answer, and may be the reason that the search engine optimization industry could use some form of an average or standard like many other industries have.

I know of certain SEO companies that go over $100K a year, and some that go as low as a $5K a year for their services.

What you can charge depends on a number of things:

- How good you are/What you know
- What experience do you have?
- What clients do you have?
- Other

What the project/SEO campaign will cost, also depends on a number of things:

- What keyword market are they in?
- How fierce is the competition?
- What business level are they? (small, medium, corporate, etc.) (this does matter)
- Many, many, many website variables
- Other


 9:55 pm on May 7, 2003 (gmt 0)

I charge a fee dependant on how bad / good / desperate a site is in terms of work.

It really depends on how competative etc you want to be. Contract lengths blah blah blah.

From what I have seen most SEO companies charge a set fee for all engineering whereas I charge between about $300 and $1500 (approximatly im in england and have an american keyboard so no pound sign) depending on the job.

Nobody can tell you what to charge you just have to work out what you think is right and offer it. If they get a better deal they will go elsewhere.


 10:16 pm on May 7, 2003 (gmt 0)


Yeah, I like that free-market thinking. I want to earn $150,000 a year and so I will ask for big bucks! If they dont like it they can get someone cheap!

In the US I used to earn $80 per hour and people said I was over paid. However, those same people paid a guy $20 an hour to fix a problem and after 32 hours he admitted defeat. They asked me to take a look at it and I fixed it in about 3 minutes - really! So the cheap option cost them $640 for no result and I cost them $4 (approx). So where is the cost effectivness in that?


 10:18 pm on May 7, 2003 (gmt 0)

Yeah but for something like that I would charge an hourly fee rounded up. I would usually charge something between $30-$50 and hour depending on what it is.


 10:23 pm on May 7, 2003 (gmt 0)

That looks like a good round number 30-50 pounds an hour for consultancy. But a fixed fee for a project would have to be based site size, level of problems, desperation and depth of pockets.

Not that I am mercenary of coures ;-)


 10:25 pm on May 7, 2003 (gmt 0)

Not the point if you are a mercenary or not really. They pay for your expertise and that is what they get. Cost 50 quid to call a plumber out and he charges on top of that so in a broad range of terms its about the going rate really.


 10:29 pm on May 7, 2003 (gmt 0)

I just had my boiler fixed and the guy charged 70 pounds for 10 minutes work - but he was worth every penny!


 10:31 pm on May 7, 2003 (gmt 0)

I rest my case...


 10:54 pm on May 7, 2003 (gmt 0)

I don't charge by the hour, everything is project based, my fees start at $10K per year and my largest client is in excess of $100K (one of the dot com major ecommerce players). I work as an independant consultant, I don't do any HTML coding and work out of my home. I've been doing SEO for a little over two years but have several top tier clients that I got by starting out with smaller clients that I got great results for which led to medium sized clients that I was able to point to which led to my first publicly held client which then opened the door for much larger clientele.


 11:04 pm on May 7, 2003 (gmt 0)

I dont charge by the hour really either. If its something smal I will do it as a good will gesture and in 2 cases this has led to business off the back of it not just from the client but a referal by them as well.


 11:38 pm on May 7, 2003 (gmt 0)

Similar to EquityMind.

Minimum is $1000/month/client/site - that's from 1 page up.

Today had a 20,000 page site owner contact me which doesn't quite fit well into this model, thus the client will have custom contract developed.

It should be pointed out that "price" is not the key issues "term" and "performance" are. Anyone can say #1 results and produce it... as anyone can rank on "pink elephants zoo seatle washington", and guarantee this ranking performance... but it's has no "performance value" for quality traffic nor conversions for the client thus not worth much.

Longer term contracts obviously generate more revenue... but they also generate better performance "all consultant abilities being equal", as well as more trust, and more potential for other "non-solicited" contracts from client referrals (and this is where the true value is). Not needing to market yourself - others do it for you.

No matter what you charge... some potential clients will, some won't, or "too cheap", "too expensive".

There are clients out there for every level, it just depends who you target and why.

In the end your own experience, adaptibility, credibility, and integrity are the defining variables to guage price strategies, and successfully marketing them.

You will never find a consultant that is successful at catering to all... therefore pick the level you are comfortable with and stick with it.


 7:58 am on May 8, 2003 (gmt 0)

Depends on the marketplace if somebody wants to be #1 for "the fish and chip shop on ripon's market place" I do that for nothing if they want to be number 1 of "Internet" or "art" then will cost them a few Beers ;)



 8:04 am on May 8, 2003 (gmt 0)

if they want to be number 1 of "Internet" or "art" then will cost them a few Beers

Beer Stores? ;)


 8:38 am on May 8, 2003 (gmt 0)

Brewery's ;)


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