homepage Welcome to WebmasterWorld Guest from 54.166.110.222
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
Forum Library, Charter, Moderators: mademetop

General Search Engine Marketing Issues Forum

This 62 message thread spans 3 pages: < < 62 ( 1 2 [3]     
Keyword or Brandable
domain question
mosley700




msg:246066
 2:31 pm on Feb 19, 2003 (gmt 0)

Head Honcho wrote:
>>Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding. (that is a whole 'nother article, but learn the lesson as it applies to all of us). <<

Do you still believe so? If so, what are the benefits of brandable domains? From what I've seen, keyword domains appear to be more effective when targeting specific keywords.
I'd appreciate any imput on this.

 

Kavenien




msg:246126
 4:19 pm on Feb 26, 2003 (gmt 0)

A question:

What reasons exist that would prevent someone from aquiring 1 brandable and several keyword domains and having the DNS point them to the same site (IP)?

A suggestion:

It does appear that many of you can no longer see the forest for the trees. I understand this situation, as I am most definetely there. A solution I've been implementing is to use various non-computer or non-internet saavy individuals to perform searches for me whilst I record their actions and reactions. I started this with my relations to begin with, now I hire random people from the street to generate random blind results. While I'm not on the "top-of-the-hill", this research has assisted our company substantially.

delpino




msg:246127
 5:19 pm on Mar 5, 2003 (gmt 0)

I haven't read the whole thread but what about a mix between brand and keyword like:

www.simonandrews-stamps.com

instead of www.simonandrews.com or www.stamps-covers.com

or maybe both point to the same IP like suggested. Or is this penalized by SEs?

This 62 message thread spans 3 pages: < < 62 ( 1 2 [3]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / General Search Engine Marketing Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved