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Outbound linking
businessbytes




msg:234888
 4:25 pm on Jan 15, 2003 (gmt 0)

IN the article 12 months to google rankings, the point was made to create 1 - 2 outbound link per page to a highly ranked related site.

QUESTION:
Can the link be identical?

Example:
Site about Car Auctions

Referencing: GSA.gov since this is by far the leading authority and most highly ranked for all auction searches.

 

fathom




msg:234889
 3:15 am on Jan 17, 2003 (gmt 0)

IN the article 12 months to google rankings, the point was made to create 1 - 2 outbound link per page to a highly ranked related site.

QUESTION:
Can the link be identical?

Yes - it would be better to have as many unique ones as possible but the most important part of this is "On Topic" rather than just any old authority site.

Example:
Site about Car Auctions

Referencing: GSA.gov since this is by far the leading authority and most highly ranked for all auction searches.

Consider "cars" as the primary theme/topic and "auction" as secondary or simply a method of exchange.

In another analogy a web site that sells software is about the "software" packages it carries and less about "e-commerce", "gateways", "credit cards" and any other merchant process or method of payment or exchange.

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