The amount of time spent doing this analytical work and research will vary depending on the site, the market, the amount of competition, etc.
I think that you can count on spending between 5-10 hours researching into the competition, keywords, and company.
Beyond that, the monthly maintenance fee depends on your pricing structure and how you have it set up. Some companies choose to have no, or a very small, set up fee, and instead have larger monthly fees. On the other hand, some companies choose to have a larger set up fee, which usually covers all initial optimization and production, with a smaller monthly maintenance fee. In this situation, the monthly maintenance fee tends to fall between 10-15% of the initial SEO fee.
I usually spend half a day (10 hrs ;) ) for basic market analysis alone. Usually analyse a simple web site ( 30 pages or less of plain vanilla HTML) in 2 hrs. 'Maintenance' is very relative to market competition.
First getting on top is already a big chunk, staying there is another. No average for 'maintenance' for me. You never can predict how competition will react.
It can depend on the size of the site, the nature of the competition, how well optimised the site is, whether the site really needs to be redesigned, etc.
Some SEOs have prices on their websites so you could check those out (not going to name names though). However, most do not as they know that the cost will vary because of the factors above.
What is the range of charge per our?
Marcia is my Guru. Like she once sayed :
I believe SEO or SEM is a purely phylantropic practice. You help people finding what they want and you help search engines getting better relevancy. ;)
I see no reason to charge for my services...
From the SEO specialists I've talked to and those that post prices on their sites it seems as if £100 is an average per hour charge here in the UK. However, I have really only talked to those here in the South East where most services are more expensive than they are in the North.
A lot of SEO specialists will have an hourly fee for consultancy but also offer a packaged or full solution fee that is slighly lower if looked at on a per hour basis.
Other SEO specialists don't charge anything up front, preferring to charge for the traffic that is referred as a result of the campaign.
There are numerous ways of positioning your pricing. The method you choose will mostly depend on what market segment you're after and what that market are willing to pay and/or how well you are able to sell your services.
$1000 a review/a day is what the going rate is for the better search engine consultants. I think even with much automation, it takes a solid 10-15 hours to do it even close to right. To do it really right takes 2-3 days. That's not only site analysis but recommendations and keyword sector analysis as well.
That sounds more like it. The client has 15 keywords to work with. Just verifying the keywords in all the major search engins takes more than 5 hours. checking the infrastructure of the site also takes more time. I estmated about 15 hours to do the basic research and compiling the result. After that the process starts.