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Notes from SES Dallas:
Brett_Tabke




msg:235251
 8:09 pm on Dec 14, 2002 (gmt 0)

It was hard to get to everyone I wanted to meet, but I took a few notes from those I talked to:

Fast:
Tim Mayer [webmasterworld.com] of Fast mentioned that there would be an increased relevance in coming weeks. Sounded like a new algorythm and/or new index is in the works at Fast.

Teoma:
Paul Gardi said that Teomas next build would be two to three times as large as the current index. That would bring it up around 500 to 750 million pages. This is a non-trivial increase for Teoma.

When asked if they felt they could increase it even more in the coming year, he said they could, but they didn't want too. "We feel that after about 1 billion pages, you get into a very bad part of the web". It is certainly true that Teoma has done an oustanding job of identifying the core set of quality sites that make up the internet.
I was also surprised when Gardi told me that WebmasterWorld was his new home page. (he had me for about 2 milliseconds) ;-)

Teoma also won everyones praise for the coolest give away at the conference: Hard mouse pads with a silicon gel wrist rests - uber sheik.

Inktomi:
Rob Cook of Intomi was excited about WebSearch 9 - Inktomis recent new rebuild of their database and search system.

I would be remiss if I didn't report that one of the hot behind the scenes discussions about Inktomi has been rumors of Inktomi building a showcase site for their engine. We heard of a site at Inktomi that has been used to show off the search engine for potential partners. Whether that will be transformed into a public site is unknown, but everyone was sure curious about it.

When asked about it, Rob said that for now, the best example of Inktomi's capabilities would be to use Position Techs pure search.
[search.positiontech.com...]

PositionTech
Although it hasn't been formally announced, it seems like everyone knew about a new product coming out from PositionTech tenatively called PT Review. It's a method of ensuring editorial quality over documents submited through PositionTech and Inktomis Trusted Feed service.

Google:
A great deal of talk at the conference was about Froogle [webmasterworld.com] that launched. Other than that, it was status quo - more of the same for the Google machine.

WSJ:
The Wall Street Journal had a reporter there talking with many SEO's. It was hard to tell the focus of the article, but he asked a wide range of questions.
(Please tip us off if you see it in print.)

Altavista
Altavista was excited about their recent rebuild and relaunch. They stressed their renewed focus on search.

Conference Buzz Word:
Greg Boser [webmasterworld.com] coined the term "organic" to describe sites that are home grown with quality unique content. Everyone was using it.

 

jeremy goodrich




msg:235252
 9:33 pm on Dec 14, 2002 (gmt 0)

Nice summary. If altavista could gain some market share again, it'd be better for all of us...same with Ink. And if FAST could ever go mainstream (with a better algo) I'd be all for it.

No WiseNut news, eh? Imho, that confirms my fears: it could be good, but never will be :(

skibum




msg:235253
 9:47 pm on Dec 14, 2002 (gmt 0)

All in all it was a great experience. There were outstanding presentations from WW members in the podium and the pub including Brett [webmasterworld.com] on cloaking, WebGuerrilla [webmasterworld.com] discussing vendors and the "Spam police" as well as skiguide [webmasterworld.com] discussing the ins and outs of directories.

This was in addition to an already outstanding lineup of speakers covering conversion rates, writing for the engines, paid placement strategies, dealing with dynamic sites, click fraud, small biz and non-profit organizations, links, and most anything else one can imagine.

There was an ODP meta who spoke openly about not just ODP and what it is, but also the challenges it faces. YAHOO! and LookSmart were there as well.

It was great to actually meet some WW members, and yes Brett does really exist and no, he is not Google guy. :)

If you get the chance, it's a great conference to go to at least once.

GoogleGuy




msg:235254
 12:00 am on Dec 16, 2002 (gmt 0)

Brett has verified that my posts come from the Googleplex, and I promise I'm the same person I was when I started. :) This is just something I do when I have free time to answer questions and dispel myths--mostly on weekends, lately. I'd rather just stay "GoogleGuy" because it's less pressure that way. Also, maybe someday we'll hand GoogleGuy duty off to someone else. To me, the reason for GoogleGuy is to have an informal channel where Google can answer questions and communicate both ways with webmasters.

And no, I'm not Brett. :) Although come to think of it, you never see us both in the same room at the same time. ;)

just kidding...

skibum




msg:235255
 1:30 am on Dec 16, 2002 (gmt 0)

It looks like Boston-SES03 is going to be another 3-day conference. If the makeup of the audience is sufficient to support it, coming up with a day or even just a few sessions of industry specific tracks might be worthwhile - pharma, retail, non-commercial, travel, sports, etc...

Brett_Tabke




msg:235256
 3:49 am on Dec 16, 2002 (gmt 0)

Sorry GG - that other post you replied too needed to go. We've been down that road and know where it leads. We aren't doing flames against anyone including you. (Sorry - that your response now looks a bit out of place).

It was certainly a good time down in Dallas. The only think I don't care for about all these conferences, is the pile of work I tend to bring home with me. hehe (he says as he answers more emails yet about london...)

veritysystems




msg:235257
 1:29 pm on Dec 16, 2002 (gmt 0)

Well if you get to London, Brett, there are plently of people from the UK who would be interested in a conference / meeting with you and the SEs.

lazerzubb




msg:235258
 1:36 pm on Dec 16, 2002 (gmt 0)

veritysystems, SES will come to London again (for the third or forth time, can't remember which), in June i think.

veritysystems




msg:235259
 1:38 pm on Dec 16, 2002 (gmt 0)

Thanks lazerzubb! I would like to meet likeminded SEOs (in-house or otherwise) to share tips and experience - I can't seem to find that many in Aldershot or Guildford (Surrey, UK)!

lazerzubb




msg:235260
 1:43 pm on Dec 16, 2002 (gmt 0)

You have this years page for the LONDON SES here:
[jupiterevents.com...]

Note, you can pop in to DogPiles office in Woking, that's quite close to you. ;)

caine




msg:235261
 1:45 pm on Dec 16, 2002 (gmt 0)

Veritysystems,

looking at your join date, you just missed the London Webmasterworld 2nd conference, maybe you get to the next one in the US, or make the next one over this side of the water.

Mike_Mackin




msg:235262
 1:57 pm on Dec 16, 2002 (gmt 0)

PubCon2 [pandia.com]

veritysystems




msg:235263
 2:13 pm on Dec 16, 2002 (gmt 0)

If someone pays for my flight then I'm coming! :)

rafalk




msg:235264
 2:41 pm on Dec 16, 2002 (gmt 0)

When are we going to get one of the SEO thingies in NYC? We're constantly being left out in the cold . . . ;)

Mike_Mackin




msg:235265
 2:49 pm on Dec 16, 2002 (gmt 0)

rafalk
You sure do travel a lot.
How long have you been in NY?

[I think we can get close to NY with a conference sometime next year]

hooloovoo22




msg:235266
 4:06 pm on Dec 16, 2002 (gmt 0)

maybe just a tad off topic, but for everyone who has been to a conference or ten how useful is it really? it seems like the community does a good job of rehashing and sharing what goes on pretty quickly. Trying to decide if I should start putting on the traveling boots. never have been to london...

Mike_Mackin




msg:235267
 4:47 pm on Dec 16, 2002 (gmt 0)

>good job of rehashing and sharing

One on one "off the record" SE info sharing never gets posted out here. When you are told that something is confidential, it must stay confidential. I still have an interview embargoed since 10/12 while something goes through beta.

jackofalltrades




msg:235268
 4:52 pm on Dec 16, 2002 (gmt 0)

Off topic slightly again, but who are all those scary people in the pictures on Mikes Pubcon 2 link? ;)

Can we put names to those faces....plzzzzz?

JOAT

rafalk




msg:235269
 5:04 pm on Dec 16, 2002 (gmt 0)

rafalk You sure do travel a lot. How long have you been in NY?.

I've lived in NJ for the past five years. I do travel a lot though . . . :)

John_Caius




msg:235270
 6:01 pm on Dec 16, 2002 (gmt 0)

"I can't seem to find that many in Aldershot or Guildford (Surrey, UK)!"

Ah, but verily the web is a mighty small place - I lived in Guildford for twenty years, though I've moved on now...

andrewg




msg:235271
 6:11 pm on Dec 16, 2002 (gmt 0)

Rafalk, there was talk at the SES conference (informal) that people would like to see the Boston one changed to New York at some time in the future. I guess logistically it is more difficult to move things around (familiarity is good when it comes to organizing a large event), but NY is a no-brainer. Personally I think it should move around the East Coast now that Boston's had it so many times: NY, DC, and of course, Toronto. :)

Come to think of it, why not Florida?

Anyway, let's hope NY happens next year.

jlara




msg:235272
 6:21 pm on Dec 16, 2002 (gmt 0)

I second a Florida conference!
We would even help throw it...

I do plan on being in Boston for the next Pubcon

Joe

dannysullivan




msg:235273
 7:01 pm on Dec 16, 2002 (gmt 0)

> Rafalk, there was talk at the SES conference (informal) that people would like to see the Boston one changed to New York at some time in the future. I guess logistically it is more difficult to move things around

Well, I can give you a more formal rundown. We used to do it in NYC, but it moved to Boston because it is a less expensive city for everyone. It's also helpful that you have some search companies based there: Lycos, Ask (East Coast office), FAST.

In 2003, we're back in Boston for March 4-6, our announced dates. Unannounced, as we are still getting venues, will be London in mid-June, then SF in August.

In a change, we're looking at Chicago for October rather than the usual Dallas show, to give that part of the country (and the Canadians across the border) a more easy shot.

Florida, NYC (would love to get back myself) and Atlanta (which no one mentioned) -- strong candidates, definitely. Won't happen next year, but I'll definitely keep in mind for the future.

grnidone




msg:235274
 7:02 pm on Dec 16, 2002 (gmt 0)

Two words: Key West

Hawkgirl




msg:235275
 7:37 pm on Dec 16, 2002 (gmt 0)

Two words: Key West

Two words: fat chance. ;)

SlyGuy




msg:235276
 8:00 pm on Dec 16, 2002 (gmt 0)

Can we put names to those faces....plzzzzz?

Just hover the mouse, JOAT..and all shall be answered.

Cheers,

- Chad

EquityMind




msg:235277
 9:31 pm on Dec 16, 2002 (gmt 0)

How about doing SES Boston and BarConference in March so they coincide maybe do BarConference right after or before SES. (Maybe after, not good for SES to have half of the attendees hung over!)

georgeek




msg:235278
 9:55 pm on Dec 16, 2002 (gmt 0)

"I can't seem to find that many in Aldershot or Guildford (Surrey, UK)!"

I live between Aldershot and Guildford - does that count?

oilman




msg:235279
 10:45 pm on Dec 16, 2002 (gmt 0)

>>and the Canadians across the border

thanks Danny :) now how about one for use Western Canadians? (I promise to make my short joke again ;))

skibum




msg:235280
 6:46 am on Dec 17, 2002 (gmt 0)

Chicago sounds like a great idea. SES in Chicago might might draw more agency folks from that area and substantially help to build acceptance and awareness at more traditioanal ad agencies and others that may influence advertising/marketing spending allocations that may (not presently) include SEO/SEM.

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