That's a great perspective. I've not thought about the "visibility factor" before. I've been very concerned about demonstrating to our clients their ROI or ROAS. Right now we only have several medical specilists, a couple of car dealerships, a historical magazine, a lakefront "resort" community and a logistics company that we are working with. All of these are concerned about ROI (which seems to be more work on our part).
SEO is not our primary business, but is quickly becoming a major part of our services. Maybe you can give me some better insight into what our services would be worth.
We have developed a tool in house that does the following:
When a user contacts a client from any email form on a Web site (or purchases something in the shopping cart) an email is sent to the client w/ all of the client information. A second email is sent to me w/ the user's Refering URL (showing what SE they came from and keywords), with the modivational code (overture1, google2), number of times they visited before contacting/purchasing, the number of contacts from that user, which form the clicked (if there are multiple) and it shows any "non-paid" motivational codes (to tract leads/sales from specific non-paid sites).
All of this information is also dumped to a database on our servers where we have developed a Web-based admin. I can log on (almsot exactly like PostiionTech's backend) and choose a client. There I can see Total Users for the Month, Total First Time Contacts, Total PPC Contacts, Total Non-PPC Contacts, Run Ratios on all the Data (%of contacts to total users, % of PPC contacts to Contacts, etc.), Show TOP PPC and Non-PPC motivational codes, and see the raw data in a spreadsheet of refering URLs, etc.
I can then click to send the client an email. Our setup process includes creating the client table in the database and entering emails, passwords, etc. so it has all of this information already when I'm ready to send.
From the email screen I choose what kind of report to send: weekly, monthly, quarterly, yearly, etc. I also can put my own comments in or choose "standard greeting". The email will send the YTD, Last month and current month's stats along w/ several links to go directly to the client's online stats for more information (TOP 10 Keywords by Server, TOP Documents, etc.). These links are updated automatically w/ ASP based on the month you chose to send. I can also attach the client's ranking report w/ each email.
As you can see, we've "tried" to put a lot of thought into this thing. Now, we have NO IDEA what it's worth! :) I have a couple of people who are chopping at the bits to get an estimate, but I've not been able to really qauntify the cost.
SEO may not be our primary business...but I have unbelievable techical developers! Surely there's a way to make this thing a significant revenue generator.
Thanks again for your thoughts!