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Web site submission - Step by Step

What do you experts do for your clients?

3:53 am on Jul 17, 2002 (gmt 0)

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This forum has been simply wonderful. Our agency, that specilizes in database development and graphical web design, has only in the last 6 months began to dip it's toe in SEO (a whole new world).

Unfortunately, in the beginning, we were guilty of creating "keyword-specific" doorway pages that were mere duplicates of each other and paying to submit them thru Inktomi without any real understanding of SE's or the time/effort involved in a true SEO campaign. Although this did get our clients ranked pretty well in *some* SEs.

We are now committed to "best practices" and have spent a tremendous amount of time reading and reading and testing and reading - which is why I'm on sites like this late EVERY night. :)

My Question(s):

What do y'all do for your clients?

  • Yahoo! (always)
  • Inktomi (should you submit all of your optimized pages or your 'best' pages?)
  • Ask Jeeves/TEOME (do you typically pay for submission here?)
  • Altavista (too much money? What do you think?)
  • How do you go about establishing link popularity? Do you get clients to find possible sites or do you find them for them?
  • Can you give us (or point us to) some resources that discuss fair pricing for SEO?
  • For a client w/ "limited budget" is Google AdWords better than Overture? Or does it depend on the site/keywords?

Now...before someone says, "that's 1001 questions", I know. If you have insight on one or more, please feel free to answer.

Thanks in advance. You're all GREAT!

6:07 am on July 17, 2002 (gmt 0)

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Yahoo - This is the first thing I do or suggest for my sites and my clients sites. A good listing can, in some cases, drive as much traffic as a good Google listing.
Inktomi - I would suggest only your important pages. The main place you will see traffic from Inktomi is through MSN. Look at MSN and see which keywords only have a few directory listings above the Inktomi pages and go for the pages you have focusing on those keywords.
Ask Jeeves/Teoma - I have put a few pages in there but never seen much traffic. I wouldn't worry about it right now but in the future it could be worth it.
AltaVista - Don't pay. I don't know why but if you get a good Yahoo listing AltaVista usually picks up the site within a couple days. I have seen numerous examples of this.
Link Popularity - I usually look for other sites that are similar but not in direct competition and ask them to trade links. Also look for topical directories you can submit to.
Overture/AdWords - I would go with AdWords over Overture. I have seen much better conversion with AdWords (usually 2-3 times as many sales per visitor)

As far as pricing there are many different ways you can charge the client. You can charge an hourly rate (if you know what you are doing you should be able to ask for and get somewhere in the $50-75 range). You can also charge a flat fee. You will need to figure out how much work it will take you and how you will measure the results if you go this way. Also you can charge them per visitor that come from the search engines if you are confident that you will be able to drive some good traffic to their site. I have worked with all three models and prefer getting paid per visitor because that is more motivation for me to do good work and the customer only ends up paying for actual visitors to their site. I am sure others will have ideas and opinions as well.

6:29 am on July 17, 2002 (gmt 0)

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WebmasterWorld Senior Member nick_w is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Unfortunately most of my clients don't give a damn about SEO, they just 'want their site listed' with little or no effort on their part.

So, DMOZ and a link on my 'clients' page gets them that. For those that show a little more interest: Topical directories, local search engine here in Denmark and a little research on related sites.


11:57 am on July 17, 2002 (gmt 0)

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Dr. Cool,

Thanks a million. We have started seeing a steady stream of our clients who are opting to spend several thousand dollars to get started. We have a very talented cretive writer on staff who usually works with them to develop 'meaningful optimized content', but we've been looking at what to do to take them to the 'next level'.

I really don't have ANY experience managing a PPC campaign, but I've been reading a tremendous amount on the 'gaps' and how you can really get in trouble on Overture by trying to keep that #1 or #2 position.

I have another question on what you actually "present" to the client that I'll post in another string.

Thanks again! I look forward to other feedback as well.

5:42 pm on July 17, 2002 (gmt 0)

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>>>Yahoo! (always)
Paid submission always. A good listing here is the "bread and butter" for any website.

>>>Inktomi (should you submit all of your optimized pages or your 'best' pages?)
Paid Inclusion: Small sites - every page. Large sites - unless you have the budget, just stick with your most important pages.

>>>Ask Jeeves/TEOME (do you typically pay for submission here?)
In my opinion, a waste of money. I have several sites ranked very well here and see almost NO traffic at all from here. Your results may vary.

>>>Altavista (too much money? What do you think?)
Again - waste of money. Very little traffic from good rankings. At least you can get into AV for free. Just use free submission form.

>>>How do you go about establishing link popularity? Do you get clients to find possible sites or do you find them for them?
If your clients can help you find good sites to link to, encourage them to do so.
My technique is usually this to start with:
1. I identify my main competitor's websites.
2. I use the backlink feature on Google to find out which sites link to my competitors.
3. I request links from those sites.

If they will link to my competitors, 9 times out of 10 they will link to me also.

Also, be vigilant about getting into ODP.
It may take a while, but is one of the best ways to boost link popularity and increase traffic.

5:47 pm on July 17, 2002 (gmt 0)

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GREAT tip about the back links on competition. Thanks a million! ;)

8:27 pm on July 17, 2002 (gmt 0)

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Hey, I'm completly agree with RaraAvis about the TWhalen's tip, very good idea. Simple and Easy.

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