I have a client who's entire medical practice has changed focus recently. He wants to do a specialized procedure and generate qualified leads from the Internet. That's cool. We can do that.
His primary competition, however, has all of the major search engines WRAPPED UP w/ multiple domains and about 4 different Web sites.
Some of the sites are really "pages" with only one page of tightly written content that links back "for more information" to his other site(s) that are all linking to one another.
In MSN for the primary search term, he comes up 11 times in the first 15 listings.
Can anyone give me some advice here? I've developed a pretty "tight" site and it's ranking well, coming up 1 or 2 times in the top 10 for the majority of his 15-20 keywords. Should I be content and trust that the average surfer is smart enough to recognize that all of these sites are the same guy and will keep surfin'?
You can defeat people if your content is unique chances are this guy doesnt have any other competition for his words so he has good ranking for all his sites. Id go with making your clients site ranked well chances are you can get in with the mix without problems :)
There's actually quite a bit of competition in this area. There are doctors, clinics, etc...across the country who do this procedure and who are online. This guy, though, just owns the market, doing about $3 1/2 million a year and 75%+ of his business is from the Internet.
Should I possibly purchase a 2 second domain (the name of his clinic) and use Inktomi/DMOZ? Or just stick to one domain and fight for my 1-2 positions in the sea of this "cheater". :)