Mid Year SEO Checkup.
This business has been so fluid the last couple of years, that you have to be a full time webmasterworld member just to keep up.
What we've learned the last year:
1- Becareful with the Dollars.
We have seen several occasions where directories or search engines have switch service models. Not just prices, but actual major changes in their products and offerings. So it is always wise to double check your facts and ask questions.
Can the money I spend on a listing today, pay for itself in X amount of time? What if the service changes in 30 days? Am I out money?
2- Forced Diversification.
Last years PR0 reign that penalized many sites sent home the clear impression that we must diversifiy our promotion expenditures and resources. There are many other search engines out there, but most take some time to master. That is time well spent. It isn't just a good idea, it's mandatory. We can't afford to put all our eggs in the same basket.
3- Stuff changes.
The old adage is that the only constant is change. It is so very true with the search engines. We've watched many major changes in the last year: NorthernLight going private - Excite folding as an indpendent se - WiseNut and Teoma out of the blue - Fasts steady ascention to web prominence - changes at AOL - and Google getting into the ad game.
Those are just the bigger highlights. So much so, that we have to ask ourself, just what is going to change this month, this week, before the end of the day?