Brett mentioned recently that his Google research showed a boost for H2 tags, but not H1 tags.
Is anyone seeing this on other engines? I often place keywords in H1 tags, but usually don't use H2 and so on, since I usually define the appearance of the tags with CSS. I think I see some pages which might benefit from the switch to H2, especially some light-on-text pages where I assumed the H1 tag would really help a lot, but it didn't.
Before I jump in and change some tags over to H2, I was wondering about how the other engines see "H" tags -- and why this odd little peculiarity shows up on Google. Is it because they see "H1" spamming abuse, such as WPG generated pages?
>I often place keywords in H1 tags, but usually don't use H2
Just completing work on a 60+ page site and have mixed the header tags between H1 & H2. It will be a few weeks before I know what effect this has had on the pages, do you want to compare notes?
I rarely use H1 tags but plenty of H2 - H4. These sites always (to date anyway) seem to do well with Google
I definitely will share results on this. I figure I'm about 3 weeks away from submitting a new site, so maybe 5 weeks to 2 months away from knowing results. This will be the first site where I work with h2, h3 etc, in a systematic way. It will be about the same size as your site, NFFC.
This one is in such a highly competitive area, I must admit I don't have high hopes, but I'm giving it all I've got just to see what I can do. That's one reason why I'm leaving no stone unturned in the design phase.
I am a designer/marketer, and I don't have the time for intense and ongoing submissions, testing and revisions. Plus I think it would make me a little bit loopy -- more power to those who can take SEO as a steady diet, but it ain;t me, babe!
However most of my customers appreciate the results I get by designing a search-engine-smart site from the get go, which is pretty much what I aspire to.