homepage Welcome to WebmasterWorld Guest from 54.226.213.228
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / New To Web Development
Forum Library, Charter, Moderators: brotherhood of lan & mack

New To Web Development Forum

    
Understanding page rank & placement in SE results
AmyNY




msg:965836
 4:07 pm on Mar 20, 2003 (gmt 0)

Started website in Nov for my husbands small retail store. Been reading here about site optimization. His site is a store catalog. So far there are about 10 categories of different products on the site. The following is the website description:

company name = Acme Trading Company
10 product categories = widgets, nuts, bolts, bubble gum, etc.
types of products = blue widgets, heavy duty widgets, pink bubble gum, juicy bubble gum, etc.
website name = widget.com

When I search widgets in Yahoo and I think Goggle is the same, the site comes up as #10 (#7 in January) out of 47,100. When I search widget (singular), the site comes up as #18 of 74,000. Not complaining. Probably 75% of the hits are on this search term.

First question:
Just downloaded google toolbar. Homepage rank is 2/10 and rest of pages 1/10. We have almost no links. Don't know why we received high ranking in SE except maybe owning widget.com. Still not sure how to get important pages to link to us.

Another product, we are #30 out of 402,000. We've only had 7 hits on this product.

Our second most important product has only received 11 hits. It is a less specific product than the other two. The word without any adjectives means two different things so the search could not be for just widgets but instead blue widgets. Anyway, I quit looking for our site when I reached 300 out of 692,000.

Second question: I'm trying to understand why we rank better at some products than others and how to get more of our products into the top 20 results.

Thanks for your help.

Amy

 

JamesR




msg:965837
 6:54 pm on Mar 20, 2003 (gmt 0)

Target specific phrases in your optimization efforts surrounding those products. Use the Overture search tool to find some related phrases.

[inventory.overture.com...]

You need links to your site to help your ranking. Yahoo may be a good buy for you in this case. Submit to DMOZ according to their guidelines and wait. Search for information based sites and directories that would link to you and request links. You may even want to create a links page linking to non-competitive resources that would be of use to your visitors.

JamesR




msg:965838
 6:57 pm on Mar 20, 2003 (gmt 0)

And your other questions...

Another product, we are #30 out of 402,000. We've only had 7 hits on this product.

7 hits over what period of time? If it is a short period of time, it may reveal to you that there is quite a bit more traffic to be had in the higher rankings.

It is a less specific product than the other two. The word without any adjectives means two different things so the search could not be for just widgets but instead blue widgets. Anyway, I quit looking for our site when I reached 300 out of 692,000.

You have to find a way to attract the visitors searching for the word that is relevant to your product. Include it in phrases or with descriptive words that would differentiate. Over time, users realize that if there are two different meanings for the word, they need to narrow their search by adding terms to get relevant sites returned to them. you must find out what those words are.

AmyNY




msg:965839
 1:48 am on Mar 21, 2003 (gmt 0)

Wow! Didn't know about overture.

I'm using extreme tracking and our website had about 500 hits in February. That number does not count the unique individuals. I don't have that number in front of me but I would guess it's 100 unique individuals or less.

The search where we are number 30 with 7 hits for Jan & Feb, overture had 526 total searches for feb.

The search where we are number 7 we had 64 hits for Dec, Jan & Feb and overture says there were 225 searches in feb for that term.

The search where we are number 18 we had 19 hits for Dec, Jan & Feb and overture says there were 145 searches in feb for that term (same as above but singular).

I think we are getting a good number of the hits where we are ranked 7 & 18. Do you agree? I just can't figure out how we got that high?

What I was trying to explain earlier can be better described by the term "nuts". If you were searching for nuts you would get nuts and bolts and also edible nuts. One of our main products has two meanings. Also, it's a very popular word. Just put the product name in overture and I see they list all the popular searches using that word. Now I understand, look for the popular searches and incorporate those words into our website. Thanks!

I submitted to dmoz in early Jan and looked back 2 days ago and our website was not listed so I submitted again. Don't know why we were not included. Maybe we had the words "under construction" on a few pages.

I know that I need to work on the links. I find that task a bit frustrating.

Thanks.

Amy

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / New To Web Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved