Started website in Nov for my husbands small retail store. Been reading here about site optimization. His site is a store catalog. So far there are about 10 categories of different products on the site. The following is the website description:
company name = Acme Trading Company
10 product categories = widgets, nuts, bolts, bubble gum, etc.
types of products = blue widgets, heavy duty widgets, pink bubble gum, juicy bubble gum, etc.
website name = widget.com
When I search widgets in Yahoo and I think Goggle is the same, the site comes up as #10 (#7 in January) out of 47,100. When I search widget (singular), the site comes up as #18 of 74,000. Not complaining. Probably 75% of the hits are on this search term.
Just downloaded google toolbar. Homepage rank is 2/10 and rest of pages 1/10. We have almost no links. Don't know why we received high ranking in SE except maybe owning widget.com. Still not sure how to get important pages to link to us.
Another product, we are #30 out of 402,000. We've only had 7 hits on this product.
Our second most important product has only received 11 hits. It is a less specific product than the other two. The word without any adjectives means two different things so the search could not be for just widgets but instead blue widgets. Anyway, I quit looking for our site when I reached 300 out of 692,000.
Second question: I'm trying to understand why we rank better at some products than others and how to get more of our products into the top 20 results.
Thanks for your help.