I'm sure this has been asked before, but I couldn't find a thread answering what I'm after (assuming this isn't a 'how long is a piece of string' type question).
I'm a couple of weeks away from throwing up a site which will ostensibly sell a product that I've been working on for a couple of years now. It's a specific product for a generic market (think blue-green widgets with a hollow centre).
I intend to have a number of pages on the site that will target the blue-green side of things, and others that will focus on the hollow centre, but the main search term that people use is normally 'widgets'. And as we all know, 'widgets' is a very common keyword.
What I'd like to know is if there are any standard techniques you all use to determine (if it's possible at all) what methods other sites are using to get to number one? I've looked at the first site in Google for this particular widget, and it's main page is a large graphic with no text whatsoever. It's number one up against 2.3 million other results. And the source code isn't that focused either. I'm sure there is something fishy going on, but I don't yet have the SEO skills to determine exactly what they are doing.
Is it a case of just biding my time until I'm proficient enough at this game to understand the way it's done, or are there some techniques I can employ to see thru the smoke and mirrors?