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How do you start promoting?
Warning: Help for Newbie

 6:07 pm on Mar 7, 2003 (gmt 0)


I've just finished development of my e-commerce site. Now it's time to start promoting it. Where do I start? I've been going through the forums and I can't seem to find one topic that would help me or guide me on how to start promoting my site, using link development, spiders, link exchanges, etc.

Please help.




 6:14 pm on Mar 7, 2003 (gmt 0)

Hi Zosim, welcome to the board!

I moved this topic to the New to... foum, not because I think you are a newbie, but because this could make for a very good thread for many peoples, who might have knowledge in for example, design, or coding, but are new to promotion.

I'll make the first suggestion:
Identify your keywords.
Try to find out under which keywords and phrases your target users might search for what you want to sell them.
Check if those keywords are reflected on your site, specifically in your internal links, the titles, the headers.

Next step:
Get directory listings. I'd start with submission to the ODP. Submit, but don't wait for anything to happen. Instead search for other good places to ask for links.


 6:15 pm on Mar 7, 2003 (gmt 0)

Hey zosim welcome to WebmasterWorld,

I would start by getting into the directories. I would look at getting good links from sites with high PR in your theme. Also if you haven't already I would look at these threads:


Those 2 threads are worth their weight in gold.


 5:40 am on Mar 8, 2003 (gmt 0)

Thanks for the reply! I would definitely look at these threads.

As far as keywords, would it be bad to have a lot of keywords? Is it better to just select a few chosen ones that really describe my site?


 6:24 am on Mar 8, 2003 (gmt 0)

>>As far as keywords, would it be bad to have a lot of keywords

It's a very good thing to have many keywords and many keyword phrases that will drive traffic to your site that converts to sales.

Don't lump all your keywords together on one page though. Develop pages that accurately reflect the variety of your keyword phrases and then write copy that sells those products or services. The more targeted keyword phrases you can promote the better your chance of long term viability.

Your first sentence is wishful thinking though.

I've just finished development of my e-commerce site

Actually, you've just begun. As you acquire links and gain better position in the search engines you will have to constantly revise and edit your sales copy to be effective. You will need to devise ad campaigns that use several variations of sales copy and determine which are the most effective. You will need to study your logs to determine additional keyword phrases to optimize for.

Don't worry about submitting to the search engines, they will find you. Submit to ODP and if you have the cash submit to Yahoo.

Visit websites that complement your site and link to them. Then write the owners of those sites a personal letter, let them know you have visited their site and then politely ask if they will link to your site.

Write a press release. Write articles and offer them to other sites for a link. They get free content, you get a link.

Others have all ready pointed you to some very good threads. Read them. Then apply what you've learned.

This business is a lot of fun. Enjoy it.

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