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Resubmitting after a site redesign?
Recovering from past mistakes
CubsRule4




msg:971875
 8:12 pm on Feb 19, 2003 (gmt 0)

Hi All- I have been doing a lot of research on this topic, but WebmasterWorld is by far the best resource I have found to answer specific questions. I apologize in advance for the long post...

Our site (we are a computer hardware manufacturer) has just been redesigned, and as part of the overhaul we finally managed to include the critical search elements (title tags, descriptions, alt-tags, and keywords) to go along with our existing product selection and content.

We now would like to jump start the search engine submission, and I would like to efficiently tackle the process. Things that I believe are working in our favor:

*We are already listed in the Open Directory, albeit in only one category
*We show up on Google (usually about 3-4 pages down)
*We are an established company that I hope won't meet resistance from editors
*We have no specific spider blocks (but we do require cookies to browse unfortunately)

Critical questions:

1. How do we go about contacting the key players to encourage a review of our site or a spider?
2. Who are the key players that require action on our part?
3. Is dsr1.com at $8 per month an effective tool for companies like us who don't have the bandwidth to constantly monitor this process, or are there other 3rd party players that deliver results?

Thank you in advance for any insight into this. In my old job, I had someone who worked for me who handled this. Makes me wonder about my management style since very little of it rubbed off.

 

JamesR




msg:971876
 11:43 pm on Feb 19, 2003 (gmt 0)

We now would like to jump start the search engine submission, and I would like to efficiently tackle the process.

Can't really do that. You probably already have been spidered by at least Google. Check your access logs.

You can do the PFI thing with Inktomi and Altavista to get spidered daily I believe it is.

dsr1.com doesn't look like it offers anything you really need. I would avoid it.

jdMorgan




msg:971877
 12:26 am on Feb 20, 2003 (gmt 0)

CubsRule4,

Other than the daily spidering JamesR mentioned regarding AltaVista (now Overture) and Inktomi, there really isn't any "jump starting" search engines. They will spider your site and find the new content whenever they feel like doing so. With an ODP listing and your site already in Google, you've done all that needs to be done for most of the search engines. You really only need to submit to any of the top ten search engines in which you are not currently indexed.

Be aware that search engine robots don't accept cookies. If your site cannot be navigated by search engine spiders without cookies, I'm afraid you will be disappointed by the results. You must allow for spiders (and you should allow for users) who browse with cookies and javascript disabled. With this common defense against all the scumware and spyware floating around out there, you may find yourself locking out 10% or more of your potential customers.

Best,
Jim

CubsRule4




msg:971878
 12:38 am on Feb 20, 2003 (gmt 0)

Thanks for the good info. I'm going to chat with our engineer about the cookies.

I have been reading through other WW forums about Yahoo (where we are not listed), and I can't seem to find a consensus answer regarding their directory. Some posts say the directory listings aren't being used any more, other say they don't deliver traffic, while other people swear by them.

Knowing that we are a commercial site and would need to pay the $299 fee, would you recommend using their service? If so, does the process require us to pick one category or subcategory, submit our site, pay the fee, and hope for the best? We sell products across a number of sub cats (i.e. Hard Drives, Optical, Monitors), so would that require a $299 fee for each? If we only want to (or are only allowed to) submit for one, should we only go as deep as the level that covers most of our products (i.e. Computers/Hardware)

Thanks again for the help.

lorax




msg:971879
 1:12 am on Feb 20, 2003 (gmt 0)

>> would need to pay the $299 fee

How much do you spend on advertising in a month? If you spend a few grand then I'd say the fee is a drop in the bucket and you should just do it. If $300 represents your whole year's worth of advertising, then you might want to consider it more carefully.

Just for comparison's sake, Yahoo deliverd about 7% of our traffic this year while Google delivered about 26%.

CubsRule4




msg:971880
 1:21 am on Feb 20, 2003 (gmt 0)

To your point, the $299 is not a big deal, as long as I'm not just throwing it away. My bigger concern is that I don't want to screw up the submission, pay $299, and end up in the wrong category with 120 other sites, when I could have more strategically positioned us and spent the same amount of $$. In other words, how does one navigate the Yahoo! submission process from a novice level. Is there a tutorial on WW that addresses this already? If so, I apologize for taking up people's time.

Any direction on that piece would be really helpful. Thanks!

rcjordan




msg:971881
 1:43 am on Feb 20, 2003 (gmt 0)

>consensus answer

Though I do not pay Yahoo for inclusion (many sites, some grandfathered, low ROI per conversion), I'd say that the majority of those here whose work I know do invest the $299/site.

>where

Start by looking for your competitors.

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