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Changing Page Url
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HackingLawyer

10+ Year Member



 
Msg#: 30 posted 11:49 pm on Jul 22, 2002 (gmt 0)

When I named pages, not the index page, I left some blanks and get the anoying 20% name. I have a decent Google ranking and don't want to mess that up. Is there a way to change the link name of a page. How about changing the page name and not the link name.

I hope this made sense.


 

JamesR

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 30 posted 11:57 pm on Jul 22, 2002 (gmt 0)

Hi HackingLawyer, welcome to the board (and great nick :))

OK, I understand what you have done but you can't get around it by just changing the link. Just make the change all at once (don't launch until everything is changed) and Google should pick it up at the next update.

However, do these pages have links coming into them from other sites or just your own?

HackingLawyer

10+ Year Member



 
Msg#: 30 posted 12:12 am on Jul 23, 2002 (gmt 0)

Thanks for the prompt reply. The site has been launched for about six months. The inbound links go to the main page and there is no problem with that url. The site was built using FrontPage 5x.

The site has been indexed in Google and will soon be updated, I presume.

As I understand it, the url link to the pages are the same as the page name as saved on the local drive. It is also my understanding that the page name that is displayed is not the url name. I would like to change page names as well as urls of pages subordinate to the index.

If I make changes and publish these changes I would guess that these search engine links would "die" till the next update.

This is certainly a newbies way of looking at things. Can anyone help me here?

jdMorgan

WebmasterWorld Senior Member jdmorgan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 30 posted 12:25 am on Jul 23, 2002 (gmt 0)

HackingLawyer,

You could:

A) Copy the old pages to new pages with a better name, and change all the links on your site (and
others) to point to the new page. Then wait until the search engines pick up the new pages, and
either delete the old pages, or replace them with pages containing only links to the new page. It
is critical when using this method that you do not attempt to keep links to both the old page *and*
the new page. Having links to both on your site will look like "duplicate content" spamming to
the search engines. So it is important that you "advertise" only the new page address by linking
to it on your site; links on other web sites to the old page will be given some latitude. This
method is simpler, but the new pages must then build their own page rank - some of which will
come from being linked-to by the old pages.

-or-

B) Rename the old pages to new names, and use a server permanently-moved (code 301) external
redirect to "forward" the old URL to the new URL. Change the links on your site to point directly
to the new pages. You can take the redirects down after the search engines pick up the change by
following the redirect, or you can leave the redirects in forever. Google follows the 301 redirect
and (for me anyway) gives the new page the PR of the old one, and drops the old page.

How you implement the redirects depends on what server your site is hosted on. It's simple enough
with Apache (with which I am familiar) and I've seen several posts here on how to do it for M$
servers; Use site search here on wmw to research "redirect", "redirect", and
"redirecting".

If there are links on external sites pointing to pages which you have renamed, it's a good idea to
leave the redirection to the new pages intact until all or most of those have been updated. Some
here say that once a URL exists, then it should never go away. But at some point, the trade-off
between supporting the old URLs and keeping my sanity doing site maintenance compels me to kill
off old pages after a decent interval.

The critical consideration here is whether the Page Rank that each of these pages has comes mostly
from your on-site links or from external sites deep-linking into them. If the pages' PR is mostly
externally-derived, I wouldn't even try method A. If it's internally-derived, and you change both
the internal links and the page names at the same time, then the new page rank will be the same as
the old because the calculation will be the same as for the old pages, so either method will
probably be fine.

Hope this helps,
Jim

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