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Website Promotion Old Fashion Way
Is this even effective anyone think?
Eterion




msg:967973
 8:40 am on Apr 3, 2005 (gmt 0)

Ok, I just went live with my first site in a long time, its very simple, but I'm proud of it. I submitted it to some search engines, most of them required you to register with them and all that stuff, so I kinda ignored those. Now I realize that my website wont get anywhere without either using paid advertising, getting linked to a couple websites or my methods of advertising.
I'm thinking of printing up teeshirts with my logo + URL, then handing them out to all my friends and some "industry" people that work in the niche I have a site for. What do you guys think of this method? Do you think its even going to be effective? I mean, for the most part, people will more than likely catch the URL, but how many will remember to check out the site when they get home?
Feedback and critique is most appreciated. =)

 

BeeDeeDubbleU




msg:967974
 11:00 am on Apr 3, 2005 (gmt 0)

I have been thinking of doing something like this too but your website name would have to be memorable. I have also wondered if publicising the website name alone (with no explanation about content) would stimulate people's curiosity enough to make them have a look?

pmkpmk




msg:967975
 11:21 am on Apr 3, 2005 (gmt 0)

We had some "spare" or "vanity" domains never used. One time we used one of them to place it into a print advertising in an industry magazine. It was an ordinary ad which we run with very little alterations in each issue. But a suprisingly high number of visits came through this never-used-before domain.

To a certain percentage though this might have been curiosity because regular readers knew we usually list another domain in the ads.

EVOrange




msg:967976
 11:23 am on Apr 3, 2005 (gmt 0)

FWIW, I'm a shameless promoter. I have shirts with my website on the back so when I'm standing in line in airports, etc, it's visible. I have pens with my site on them and hand them out like candy. I have cheap simple cards made at Office Depot ($20 for 1000) and broadcast them everywhere. I have seen and been thinking of a ball cap with my site embroidered on the back.
But that's me.

EVO

bwelford




msg:967977
 11:30 am on Apr 3, 2005 (gmt 0)

Unless you have a very 'local' website where you could physically meet everyone who might be interested, why think traditional. The Internet is international, so promotion must be the same. The simplest and most effective promotion method is to start a blog and provide links to interesting new web pages on your website. That's going to be the most effective method of all.

Matt Probert




msg:967978
 4:52 pm on Apr 3, 2005 (gmt 0)


I'm thinking of printing up teeshirts with my logo + URL, then handing them out to all my friends and some "industry" people that work in the niche I have a site for. What do you guys think of this method? Do you think its even going to be effective? I mean, for the most part, people will more than likely catch the URL, but how many will remember to check out the site when they get home?

We operate a global website, and did just this. Not just T-shirts, but also sweatshirts, pens, badges and sports discs (aka "Frisbees" (r)).

It works. People love something for nothing.

Matt

wheel




msg:967979
 8:44 pm on Apr 3, 2005 (gmt 0)

My biggest problem with traditional (non-internet) marketing is that it's difficult to track roi as well as adjust the campaign.

With internet advertising and marketing, I can spend $1000 and actually see that I had a return > or < than that $1000. And if it's looking like it's less than $1000, I can tweak my campaign to try something else and measure the effects.

Plus, you can get targetted traffic=higher roi.

I don't think you can get any of that with baseball caps.

I'm pretty sour on 'normal' advertising methods these days. Could be because I've tried it and not been succesful :). Still, if I wanted to spend money to attract internet users to my website, the next place I'd be looking (after adwords/overture) would be niche websites that accept advertising.

EVOrange




msg:967980
 9:26 pm on Apr 3, 2005 (gmt 0)

Just because you can't measure it click for click doesn't mean it's not effective. Else, why the billions still being spent on radio, tv, billboards and print?

Everytime I drive my car with metallic signs left, right and rear, I see people signing up on my site.

Walking through airports as I travel with my $25 shirt on, amoratized, costs me nothing, but I know folks are taking note.

Standing in any line, movie, rent-a-car, sports event, etc with a $20 ball cap is going to get me something every time.

EVO

buckworks




msg:967981
 10:55 pm on Apr 3, 2005 (gmt 0)

I know folks are taking note.

Visibility is key.

My favourite promotional item is a tiny flashlight with the company's logo that I carry on my keychain. It's cool, and genuinely useful sometimes. It triggers a positive thought about that company nearly every time I take out my keys. So far, so good. But .... hardly anyone sees it except me.

I have another item from the same company: a simple but sturdy cloth totebag that gets used for carrying books to and from the library. A lot more people will see the company's logo and URL from that totebag than will ever see my keychain flashlight.

Which item is delivering the best value for the company's promotional expense? It's hard to say, because their effects are quite different.

Something to think about regarding T-shirts: some women won't wear T-shirts with logos on the front because they don't like having someone stare at their chests to read what it says. They might wear a shirt with your logo on the back, though.

Eterion




msg:967982
 12:15 am on Apr 4, 2005 (gmt 0)

Lol... so while I was perusing my local customized product shop looking for products to place my dandy logo and URL on, I ran across a interesting product...
Customized thongs.
Yes you read that right people, the same piece of clothing Sisqo was rapping about in his 2000 musical piece "thong song". LOL
I'm thinking what in the world? Now, personally, when I get down and dirty (no specifics, dont worry), the last thing I will think of is a URL to remember it by, much less the URL of the site im promoting... so not sure how effective thong marketing is... but it was a quirk I just wanted to bring up while im on the quest for promoting my site.

BeeDeeDubbleU




msg:967983
 6:21 am on Apr 4, 2005 (gmt 0)

some women won't wear T-shirts with logos on the front because they don't like having someone stare at their chests to read what it says.

Who needs a logo :)

(Sorry girls)

Woz




msg:967984
 6:28 am on Apr 4, 2005 (gmt 0)

100 situps BeeDeeDubbleU.

Onya
Woz

mack




msg:967985
 12:34 pm on Apr 4, 2005 (gmt 0)

The biggest problem here is giving them something that is cheap enough, but will still be worn. Very often someone wouldent wear a t-#*$!e etc with a url on it simply because it draws attention.

I have often thought about vinyl ads on a car? You can park it where you want and get all the exposure you need. :)

Mack.

pmkpmk




msg:967986
 3:33 pm on Apr 4, 2005 (gmt 0)

I swear on ballpens. Cheap (< 0,30 EUR if you order about 1000), and getting used every day.

Marketing Guy




msg:967987
 3:52 pm on Apr 4, 2005 (gmt 0)

See the problem I have with stuff like this (merchandise) is that, well, most of it sucks.

I mean, do you really want a fat, middle age, sweaty bloke walk around with a cheap t-shirt with your logo / URL on it? ;)

Some stuff you can get away with (pens for example), others are just "market stall nasty" for mass market (mass market in terms of a "target everyone" approach and not specifically "target everywhere").

However, if your particular subject area lends itself well to say, T-shirts and baseball caps then it can be great. So for example if you have a snowboarding site and want to use T-shirts to hand out to random snowboarders then that could work fine.

You are basically getting people to walk about with your advert plastered on their front (or back), and without putting too fine a point on it, there's a reason companies hire models for PR activities! ;)

I think any freebie must have either form or function to be successfull - simply getting a few boxes of white t-shirts with yourdomain.com printed on the front in Times New Roman aint gonna cut it.

Now I realize that my website wont get anywhere without either using paid advertising, getting linked to a couple websites or my methods of advertising.

I don't think PPC is a requirement just now, and getting inbound links isn't too hard when you get into it. :)

Scott

Eterion




msg:967988
 12:18 am on Apr 5, 2005 (gmt 0)

Marketing Guy-
TY for your comment...
I was thinking of marketing the teeshirts as a way of promoting my site because I have friends in strong positions in the industry my site is about. But I'm also considering the use of bumper stickers and the like in hopes of reaching a wider market... and ofcourse, to top it all, ive started a regional advertising program with AdWords and Overture to reach a even more wider market.

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