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New to SEO
Looking for help
anoryu




msg:966655
 6:21 pm on Nov 4, 2002 (gmt 0)

Iím new to the SEO worldÖ and I could use some help in getting started. Iíve been reading the Forums on this site and studying many other websites pertaining to SEO techniques. I have yet to find anyone who is in my particular position. My company develops web sites for huge amounts of clients, and I have been tasked with optimizing all of our sites (huge headache). Does anyone out there have any hints tips or wisdom to pass on to a new guy who is treading water in the deep end?

 

Nick_W




msg:966656
 6:30 pm on Nov 4, 2002 (gmt 0)

Hire a specialist ;) Some of the folks here have spent years learning SEO and a good part of thier day is spent keeping up to date with the latest trends and thinking.

What you're suggesting is similar (but not as dumb ;)) as a client of mine saying to me last week. Nick, If I have to give you the images 'web ready' we're only one step away from doing it ourselves...

I laughed heartily.

Seriously though, the best decision you can make for your company is to oversee and work with an professional...

Nick

rcjordan




msg:966657
 6:32 pm on Nov 4, 2002 (gmt 0)

Welcome to WebmasterWorld, anoryu.

> develops web sites for huge amounts of clients, and I have been tasked with optimizing all of our sites

I'd first suggest determining whether SEO will have authority over the marketing and creative departments or vice-versa. This is really corporate politics, of course, but if your company is simply trying to add SEO as an afterthought, they (and you) aren't likely to fair well.

anoryu




msg:966658
 6:35 pm on Nov 4, 2002 (gmt 0)

the only problem with that is that I am supposed to become the specialist. ;)

rcjordan




msg:966659
 6:42 pm on Nov 4, 2002 (gmt 0)

Then, truthfully, I can't recommend a better resource than WebmasterWorld. Start here:

[webmasterworld.com...]

jackofalltrades




msg:966660
 6:43 pm on Nov 4, 2002 (gmt 0)

Welcome to WW anoryu

I agree with rcjordan.

If you have an existing marketing department and a hefty budget to spend, Id suggest allocating someone from the marketing department and someone from the web design team to liase with your SEO professional.

Marketing can advise on marketing strategies, etc - where your sites should be heading, and your web person can implement (or oversee the implementation) of the improvements).

This would ensure that:

a) your marketing strategies arent comprimised by the new route your sites are taking.

b) your web team are in the know and can implement the improvements quicker.

c) you have someone that knows what they are doing at the centre of it all.

Aside from the coporate politics of it all, you will be able to achieve what a lot of companies dont - a good combination of marketing and IT.

Plus your marketing people might come up with new ideas out of it all and vice versa for your IT people. The main barrier to innovation within business is lack of understanding of other departments skills.

And, at the hub, you will have your SEO professional, who offers (or at least should offer) a good knowledge of both areas, along with his or her SEO skills.

If, on the other hand, you have to accomplish this task by yourself, then some key concepts to get under your belt would be:

The Main Search Engines
Difference between search engines and directories
Google Pagerank
Good web design practice (accessibility, usability, etc)
Statistic analysis (hits vs unique visitors vs page views, etc)

Enjoy your handful! :)

JOAT

anoryu




msg:966661
 7:48 pm on Nov 4, 2002 (gmt 0)

Thank you for the input.
rcj> I will check out that forum.
joat> that was very detailed and has spurred a couple of things in my head as to what to do next as far as the company goes. We are a pretty progressive company when it comes to the departments knowing what the others know, and we do a lot of interaction between departments.
I have been studying a lot on the key concepts over the last couple of weeks and I have a good grasp on them (but I'm still learning new things about them every day).

So far we have done rather well as far as our results go but itís been mostly blind luck and my boss wants to be able to say that itís by design not luck hence handing me the project.

Iím working on developing a plan that has a mix of submissions to Inktomi, yahoo regional, Teoma, dmoz, as well as having a few of the main sites in a PPC campaign including; overture, and Google AdWords.
Does anyone have any insights on this type of a plan, maybe what not to do, or a particular order in which to do it in?

Hawkgirl




msg:966662
 8:48 pm on Nov 4, 2002 (gmt 0)

One more thing I'd suggest is that you set the expectation with your company very early on (like, tell them right now!) that it will take a great deal of time to both optimize the current sites and then see the results of your labor.

So many people expect you to be able to flip a switch and start ranking highly - and this just isn't the case for most folks.

anoryu




msg:966663
 9:00 pm on Nov 4, 2002 (gmt 0)

Hawkgirl> Thank you for reaffirming that. I have told them and will continue to do so. We are currently gathering some baseline information in order to track our progress. Iím expecting results to start showing up in 4 months, and at 6 months (Iím thinking) we should have a good Idea as to our standings. At which point we should be able to say lets stick with what we are doing or revise. Is this accurate or am I completely off base?

Travoli




msg:966664
 9:33 pm on Nov 4, 2002 (gmt 0)

Welcome, anoryu

I have been doing SEO in a corporate environment for about 19 months now. My advice is to get in good with top management and the web development team ASAP to make sure all future decisions are made with SEO in mind. Make sure they know that it takes a conscious effort to make it fly. IT staffs will be unhappy with the code changes you wish to make, because static pages are more difficult for them to change. The design team will not like the fact that you want to have text-heavy pages. Product development will not see the value in a set of optimized pass-through pages. Only top management is worried about overall site performance. They will realize the value of your efforts.

rcjordan




msg:966665
 9:39 pm on Nov 4, 2002 (gmt 0)

>Only top management is worried about overall site performance. They will realize the value of your efforts.

But if they don't stand up, point a finger squarely at middle management, and point-blank tell them to "make it happen" you'll get the run-around more than you'll get compliance.

anoryu




msg:966666
 9:59 pm on Nov 4, 2002 (gmt 0)

Travoli> all of our pages are dynamic and built on the fly which makes life interesting when trying to optimize. For the most part our pages have a good quantity of text so that shouldnít be an issue.

Rcj> Because our income is based on how well our customers sites are doing (indirectly, because if they donít do well they cancel) I donít foresee any compliance issues popping up.

Hawkgirl




msg:966667
 10:20 pm on Nov 4, 2002 (gmt 0)

Iím expecting results to start showing up in 4 months, and at 6 months (Iím thinking) we should have a good Idea as to our standings.

That sounds reasonable, assuming that the workload isn't monstrous and you've got a fairly good starting point.

There are some folks around here who are so brilliant when it comes to optimization that they can take the world's worst site and have it ranking #1 in 4 months.

Then there are people like me - I've been tinkering with my site for 18 months now and still have a lot to learn.

You have an exciting challenge ahead of you - make sure your boss helps you keep your plate clear of other projects so you can really focus on SEO.

anoryu




msg:966668
 10:30 pm on Nov 4, 2002 (gmt 0)

Hawkgirl> the workload is monstrous but I think itís doable because everything is dynamic so theoretically I should be able to make one change and have it effect all or most of our sites(knock on wood).

Dante_Maure




msg:966669
 10:47 pm on Nov 4, 2002 (gmt 0)

Iím working on developing a plan that has a mix of submissions to Inktomi, yahoo regional, Teoma, dmoz, as well as having a few of the main sites in a PPC campaign including; overture, and Google AdWords.
Does anyone have any insights on this type of a plan, maybe what not to do, or a particular order in which to do it in?

The first order of business will be learning the ins and outs of SEO friendly web site design, creating a best practices checklist, and then making sure that all of your new sites are designed with that in mind.

Key threads to begin your crash course that are not included in rcjordan's link above...
(be sure to follow links to the referenced threads in each as well)

General Search Engine Optimization And Marketing

One Size Fits All SEO [webmasterworld.com]

Brett's Quick Rank [webmasterworld.com]

100 variables [webmasterworld.com]

How to succeed in the search engines in just 4 months. [webmasterworld.com]

Discussion about Brett_Tabke's 12 Month Google Plan (Updated) [webmasterworld.com]

The latest keyword density
[webmasterworld.com]

Are you using If Modified Since?
[webmasterworld.com]

Writing for the Web
[webmasterworld.com]

Building a Small-Medium Theme Site
[webmasterworld.com]

These two threads are older and therefore have a few out of date points. (in particular some of the now risky cross linking strategies mentioned) That being said, there is still much to be learned here

3 Top ways to improve rankings in Google?
part 1
[webmasterworld.com]

3 Top ways to improve rankings in Google? (part 2)
[webmasterworld.com]

Things To Avoid

Thou Shalt Not v.2002 [webmasterworld.com]

Define Over Optimization [webmasterworld.com]

All Things Links

First visit the Reciprocal Linkage Topics Library [webmasterworld.com] and read all of the archived threads there.

Crosslinking, Interlinking and Reciprocal Linking [webmasterworld.com]

Content and Linking Guidelines for Google
[webmasterworld.com]

One Page One Link - A Link Campaign Strategy [webmasterworld.com]

Finding directories to be listed in for best google positioning [webmasterworld.com]

PR Hunting technics
[webmasterworld.com]

After you've researched all of the above, it should be fairly clear to you that submitting to the various search engines is of very little consequence.

As far as submissions go... you only need to focus on the directories.

Execute an agressive link strategy and all of the important engines will find you on their own. Google for one, won't even index a site without at least one inbound link.

anoryu




msg:966670
 11:18 pm on Nov 4, 2002 (gmt 0)

Dante_Maure> Thank you for the in-depth posting I will be looking into all those links. I have looked into a couple of them already and found them very informative.

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