I really want to breathe some more life into this thread/subject --- [webmasterworld.com...] --- so here's a few more types of content you can add to any business site to beef it up a bit.
Business sites can sometimes be harder to get original content for - especially in highly competitive markets. The following may be seen as filler content, but it really is standard for most business to launch with the following "must have" material on their site(s).
A three-pronged business-oriented content attack:
1. Press Releases
Suggestion: Minimum 3 pages - 1 index page & 2 releases.
There's a site called PRWeb and it's great for distributing your press releases for free - you can just look at one of the PRs listed on the site and copy the format if you don't know how to write one properly. In some cases, you can even get an inbound link from posting a PR on there.
TIP: You can always write two releases from the start a) RE: Info about your product, services, ect., b) RE: Launch/Re-Launch of your site.
2. Press Coverage
Suggestion: Minimum 2 pages - 1 index page & 1 article/review
Articles and reviews written by other sources about your site/product/services. These are significant sources of info on the quality of your product - and anyt positive write-up may be the deciding factor for a prospetive client.
3. Media Kits
Suggestion: Minimum of 6 pages. 1 index, 4 pages of material, & one download page.
This is positively necessary on site that offer outsourcing services, advertising, affiliations and wholesale info. Provide 1) a mission statement, 2) services & rates, 3) contact info, & 4) a brief history of your company. Make all of this info available in two downloadable formats as well (besides the web-based version): a word file and an acrobat .PDF file, and then create a download page within the Media Kit.
Any other suggestions?
[edited by: HyperGeek at 8:14 pm (utc) on June 7, 2002]