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The researchers found that even though all participants strongly held
the belief that rhyming is in no way an indicator of accuracy, they nonetheless
tended to perceive the rhyming statements as more accurate than those that did
InsiderInfluence article [insideinfluence.com]
Here's my theory -- when your communication is clearly beyond "struggling with words" and you are so on top of your subject matter that you can afford some word play -- of any type -- then that "mastery" is what comes through.
Approaching the problem of which rhyming schemes
To use in a poem, (the output of memes)
Can often lead poets to cry in a panic:
"I cannot decide on depressed or on manic!"
Which tone to take, in order to show
The best illustration of how his thoughts go
Together to form that which cannot be said
Any other way, except in his head...
But that is what poems do for us all
They help us to see what's behind the wall
Of rational, logical, orderly thought--
and bring forth the wonder of all that is not.
mastery of communication of a subject matter can only be accepted by minds also at a similar level. hence though what is stated maybe true, in some cases its not so!
Language and thinking - great area of exploration - Donaldson, Ayre and a few others seriously got into this area.
A couple of his students compiled their lecture notes and wrote a book about his teachings and philosophy. It's called "The Real Real World of William C. Casey" (ISBN 0806963387).
Casey's assertion is that the closer you get to the root of the word, the closer you are to the context of the original "feel" that inspired the creation of the word, and to the "truth" of the language.
Paying close attention to the context in which words are used with respect to their roots is yet a powerful language tool that used in conjunction with your other tools may lead to surprising (or not so surprising) results.
Just some food for thought/action.
this was discussed extensively by Heidegger, I also witnessed this process first hand when my girlfriend at the time's father was dying of a brain tumor, they removed the speech component of his brain, but he could still sing songs, and rebuilt his language capabilities using that part of his brain.
there's a reason things like the vedas, all long epic poems, were done in rhyme, it's easier for the human brain to retain that kind of structure than an essentially random construction, when those were created they were passed on by memory, no print or web, and that's the best way for our minds to remember long passages.
I've read that many of the top commercial copy writers are poets, at least in their spare time. This would certainly correlate. In fact, professional copy writers concern themselves very much with elements like "scan" and "flow" -- much more about the poetic aspects of their copy than the informational aspects.
One of the hallmarks of great copy is that it flows like poetry - whether it rhymes or not. Have you ever read copy that is actually rhyming and metered poetry, but it's formatted like prose? It's rare, but I have seen it, and it has an overall effect that holds the readers' attention very well.
And from my own writings I have learned that those texts where I manage to put a decent amount of elemental musical beauty with a naturally flowing and pulsating rhythm and some subtle rhyming do indeed seem to work best with readers.
From a starting point where conscience (read: consciousness) is regarded as a product of the brain
It's not so much consciousness being a product of the brain as certain precise functions, like speech, vision, song/music/poetry etc, being primarily situated in the brain. And that language, going through those centers, and when used well, can better access certain deeper features of our psyche than when it's used poorly, as you, and most writers/poets/musicians/songwriters/ad copy writers etc have discovered.
I'm not going to get into what consciousness is or isn't, except to note I don't believe that the popular anglo/american definition of it as an 'epiphenomena of the brain' is an adequate description.
(1) It's a little before my time, but I recall Mom telling me about Burma-Shave shaving cream's national billboard campaigns [two-lane.com], an overt use of commercial poetry in the middle of the 20th Century.
Each billboard comprised five separate billboards in close succession, and since the driver knew to expect a poem, he or she would be more likely to read all five billboards. E.g.,
In school zones
Take it slow
Let the little
(2) I haven't yet tested response rate of poetry vs. prose in commercial email, but I will say that a client for whom I compose a weekly mailing tells me she gets a lot of positive feedback when I start out the email with an original poem (3-4 stanzas of rhyming couplet quatrains).
However, I think what gets the good response is the combination of the clever subject matter (when I've had enough coffee to make it clever) along with the rhyming, not just the fact that, "WhooEEE, them's purty words right thar!"
(Hey, I just realized that this is my 200th post! Whoo-hoo!)
Not that it makes a significant difference to this conversation, but just wanted to make sure the youngsters have an accurate understanding of the campaign. ;)
I've noticed that it seems to be going into more frequent rotation - a sure sign that some metric or other says it's working.
I remember watching for them when I was a child - we drove from California to Arkansas and Missouri twice a year to see my grandparents. I can't remember exactly when I stopped seeing them....