We are creating a FAQ section on our site
There are 3 purposes to this section:
1. Create content for the user
2. To remove workload from our customer care staff answering the same questions
3. Spiderable content to drive traffic
However we are struggling to get the balance right
The way the system works is that we are getting real life questions that customers ask. And then we are publishing this on the site along with an answer
I cannot find a good example of anyone who does a similar thing well
What tips does anyone have for a good FAQ section / advice section?
I personally believe this will be a very powerful addition to our site - but the execution of it must be good or else it will not work.