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Content, Writing and Copyright Forum

Content preparation
How do you like it?

 5:35 pm on May 22, 2002 (gmt 0)

As an SEO/webmaster, how do you prefer your clents deliver content to you? Do you lke it very stuctured ie: put this on this page, and this image here, and so on, OR, would you rather have the content be provided to you in such a way that you wade through it and decide what is the appropriate way for setting the site up? (the tax time shoe box method) :)

In what ways can a client make sure that they are giving the SEO the freedom to do the best job possible while at the same time, not burying them in a mountain of information.



 5:45 pm on May 22, 2002 (gmt 0)

I start off with a website structure (diagram), then, once agreed, I discuss the type of content for each page. Not the actual content, just the type of content.

Once we've got that far, I prefer to write it myself, even if it's from brochures or press releases or whatever they can provide.


 6:55 pm on May 22, 2002 (gmt 0)

I much prefer to write the content myself. Since part of my optimization process is content development I start searching for ways to increase the depth of content as soon as the contract is signed.

I'll take their shoebox of clippings, brochures and snippets but if the content doesn't serve the end user, it gets dropped in the bit bucket.

Quite often, the content most favored by the client is absolutely worthless as optimized copy and that is when the fun begins. Sending back optimized, professionally written copy usually ends the debate, but not always.

My favorite client statement? "Here's the content, do whatever you need to make it work."



 11:22 am on May 23, 2002 (gmt 0)

in a Unicode font preferably


 12:06 pm on May 23, 2002 (gmt 0)

Hi pmac and thanks for bringing up the topic.

I agree with engine on this one. I like to plan it all out first and structure what the site will be about first. Then, bring it on and the more the better with content. Once I have it placed I like the client to go through and fine-tune it so it makes sense to them and their clients. Not being a copywriter myself, I sure love their skills when I get to work with one. My personal problem with copywriting is making the content sell. Either the client coming back to it or a great copywriter can better edit what I see as needing to be included with what sells.


 12:50 pm on May 23, 2002 (gmt 0)

I also agree with engine.

We basically create a layout of the site, get the owners approval, then ask the owner for content info.

We advise them of what they need to consider when providing this info, and then we basically write the content ourselves.

Once completed it goes back to the owner for proof-reading and tweaking.

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