|Content Really IS King: Disney Offer at $66 Billion|
| 6:47 pm on Feb 11, 2004 (gmt 0)|
Comcast, the biggest broadband ISP and cable TV provider in the US, has made a $66 billion offer for Disney.
During the dot-com boom, Disney was the topic of feverish excitement due to its massive amount of branded content. That excitement died down for a few years, but it looks like it's creeping back.
| 3:02 am on Feb 12, 2004 (gmt 0)|
Baah! Disney strikes me as a goofy, Mickey Mouse operation.
| 9:10 am on Feb 12, 2004 (gmt 0)|
Interesting news! :)
It was the top story on the BBC news last night.
| 2:47 pm on Feb 12, 2004 (gmt 0)|
Another article: Content: The New Lion King [cbs.marketwatch.com].
There seems to be a general feeling among large shareholders that Comcast's offer is too low - they're looking for a much bigger premium. Disney just cranked out a great quarter (driven by the movie segment - Finding Nemo, Pirates of the Caribbean, etc. Some have named prices as much as $10 higher per share. (DIS closed at $27 yesterday, up from $24.)
On a sadder note, canine character Pluto died [thesun.co.uk] yesterday. As if Disney CEO Eisner needed one more problem...
| 3:27 pm on Feb 12, 2004 (gmt 0)|
|Baah! Disney strikes me as a goofy, Mickey Mouse operation. |
What's up with you, doc? Seen a puddy-cat or something?
| 1:25 am on Feb 13, 2004 (gmt 0)|
I finished a paper last week on trademark valuation that contains a relevant and amusing quote:
“The Japanese banker who underwrote a successful bond issue floated by the Walt Disney Corporation in 1988 said that, ‘Mickey Mouse is a better risk than the United States Government’”, in David Haigh, Brand Valuation: Understanding, exploiting and communicating brand values (1998), 207.