homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
Forum Library, Charter, Moderators: not2easy

Content, Writing and Copyright Forum

Multi-Lingual Content!
Speaks volumes Internationally
brotherhood of LAN

 9:04 pm on Apr 16, 2002 (gmt 0)

My site is 100% english, and ive been offered the chance to get the site totally rewritten in french....obviously for the French speaking people of this world :) Maybe even some multi-lingual people with an ego too.....

Anyways, it will cost, but no doubt it is valuable as a French resource on the web.

Not to go into depth about the demographics of my site blah blah.....the site gets 2500 visitors a day, and all is well.

It is education based, just to enlighten you a bit

Im just wondering what positive traits I will see on my site by providing content in different languages....ie more overall visitors, new opportunities etc etc. Im totally open ended in regards to possible replies, because Ive never even thought of providing content in another language

I know one negative, I will be of zero help for French feedback. But that aside, what should I expect? Is it worth it? What % of the online population can speak French. Info related to this topic area would be mucho appreciated by me, and no doubt others who have had similar thoughts, but never typed them into this box :)



 9:22 pm on Apr 16, 2002 (gmt 0)

NUA gives some 16 Mill. for online population. Nielsen/Netratings has it as 14 Mill.
Then there's French speaking Canada and French speakers worldwide.

One thing though: If the French don't know of your site they won't visit. You should consider french search engines - here's a start: http://www.webmasterworld.com/forum18/184.htm [webmasterworld.com] ;)

brotherhood of LAN

 9:28 pm on Apr 16, 2002 (gmt 0)

Ah french search engines

Should I be looking up a french dictionary for "submit" ? :)

Looking at [fr.altavista.com...] I understand a little. Heini, im assuming you know a little french, but in the case of non-French speaking people like me, how would you suggest approaching submitting to these engines when you dont understand half of what is being said?

Is there something that can help me on my way in that respect


 9:48 pm on Apr 16, 2002 (gmt 0)

Ask your translator for a title, description, some KW. Then take a look at the directories submission pages - open a second window with a decent online dictionary. You will manage it, trust me.
Else you could try to ask a french member here for help - some mutual help among members often works wonders.

brotherhood of LAN

 10:21 pm on Apr 16, 2002 (gmt 0)

Great thanks Heini! OK so Im sorted in regards to SE's more related info is certainly welcome :)


 10:24 pm on Apr 16, 2002 (gmt 0)

BOL, psst! [webmasterworld.com]
This could be the secret of global marketing for next to nothing. ;)

brotherhood of LAN

 10:41 pm on Apr 16, 2002 (gmt 0)


and after reading the first half of that thread, theres another 3 or 4 to further look into

seems like a major issue and one well worth investigating. I remember a while back mentioning I know a nice German girl my age, who with a little Scottish charm may offer me a German site too ;)

English, German, French. Sounds easy enough. :) My bro is also close friends with some people who speak fluent cantonese.

Apart from those, am I missing a major language? :)


 12:12 am on Apr 17, 2002 (gmt 0)

Perhaps Spanish and Japanese.


 10:24 am on Apr 17, 2002 (gmt 0)

we currently have 12 languages

I would advise this order

Traditional Chinese
Simplified Chinese
Serbo Croat

that should be a decent start :)


 11:13 am on Apr 17, 2002 (gmt 0)

Eric, that's a great list.

Could you put an approximate summary to those on the traffic volumes by language?


 4:34 pm on Apr 17, 2002 (gmt 0)

it's in order of approximate online population...though the figures are vague in a lot of cases...and I don't have them on this computer yet

<url>http://www.ethnologue.com</url> will give you languages listed by number of speakers...there are plenty of other sites that have estimates of the percentage online in each country...I had a student use these to calculate online populations for each language


 5:19 pm on Apr 17, 2002 (gmt 0)

The most up to date reference I know of is Globalreach [glreach.com].

English 42%
Chinese 9,8%
Japanese 9,2%
Spanish 7,2 %
German 6,8%
Korean 4,4%
French 3,9%
Italian 3,6%
Portuguese 2,6
Dutch 2,1%

More languages and details available.

This does of course not say much about possible traffic from those languages. Measurement of online population is a vague matter in itself.


 8:21 am on Apr 18, 2002 (gmt 0)

Traffic volumes will prove the effective measurement.

If anyone has a multilingual global site and would like to share approximate stats on traffic to those languages, it may turn out to be an eye opener.


 2:44 pm on Apr 18, 2002 (gmt 0)

from last month's logs...pages viewed (best ever month in brackets)

Spanish 22119 (29924)
French 20126 (20802)
German 13904 (16448)
Dutch 10430 (10607)
Portuguese 7871 (7871)
Arabic 5359 (6048)
Danish 5565 (5642)
Chinese 2919 (2983)
Finnish 2393 (2393)
Hungarian, Russian and Japanese are too new to have sensible figures...Swahili, Bengali and Hindi have not yet gone live

bear in mind that these figures also reflect my own language skills as much as the potential audience...I speak French and have some grasp of Spanish, Dutch, Danish and Portuguese...my predeccessor was fluent in German and Arabic


 3:31 pm on Apr 18, 2002 (gmt 0)

Eric I'm pleased to see the Danish numbers up there, however it's very rare that my language ends up in any stats.
We're simply too few people here, but when you consider the internet-penetration here and in the rest of Scandinavia, it's definetly worth doing some work on.

I know you have done a good job promoting the site here, and if done well you can have a fair share of your visitors from Denmark. I see that Danish is not under your advice, well that makes a bit of sense though ;)

It depends so much on the sites content and its cultural appeal and I agree that online population is not the whole truth. Monthly searches in a particular language is the important thing to me.


 4:38 pm on Apr 18, 2002 (gmt 0)

I think I'm close to saturation level for Dutch and Danish...I get very little change for any further promotion I do in either language...the same may well be true in French, I had a major push at it last autumn and it seems to have plateaued

Japanese and Chinese will eventually be major factors...I just find both difficult to promote

the two fastest growing languages seem to be Arabic and Portuguese...both grow rapidly and consistently whether or not I make any effort at promotion


 5:13 pm on Apr 18, 2002 (gmt 0)

Just so as we don't get too warm and fuzzy on this, I just checked stats on our site with the european flavour and noticed that most of the visitors were not choosing their language/country option, but were using English and choosing to translate online while browsing.



 5:28 pm on Apr 18, 2002 (gmt 0)

>using English and choosing to translate online while browsing

Hmm - this is almost for sure a sign of something going wrong. How come non english speakers go to your english pages in the first place? Is the navigation between the languages prominent enough?
People preferring a online translation to pages in their language? Hard to imagine.


 5:53 pm on Apr 18, 2002 (gmt 0)

Actually, the navigation is straightforward and very good. But I would say that, wouldn't I? ;)
I suspect it is perhaps they way that some users prefer to browse the web jumping from site to site.

There are other issues to bear in mind - the level of promotion, the site domain chosen (as it's a .co.uk) will tend to force people to select the language for the country. Additionally, a .co.uk may be automatically filtered from other search services.

Remember, this is only one site and an actual pattern on the site.


 1:03 pm on Apr 20, 2002 (gmt 0)

I want to share some experience.

One site is in 5 languages.
Last three months (pages viewed):

English: 56,1%
German: 17,7%
French: 11,8 %
Danish: 9,0 %
Japanese 5,4 %

It was the cheapest way to increase visitors!

I suggest to everybody to have multilingual pages.

It is very easy to be in the top position in the French market and not so difficult in the German market.


 9:18 pm on Apr 20, 2002 (gmt 0)

Hi Angiolo,

Interesting, thanks for sharing that information.

Can you tell us, do you know what percentage of visitors use the English and browse through a translator?


 9:34 pm on Apr 20, 2002 (gmt 0)

DOes anyone have an idea of the % of European 'Spanish' and 'South American' spanish'┐

I 'think' germany have a larger population on-line than Spain.
If I'm not mistaken.....
But I don't know for sure.


 9:49 pm on Apr 20, 2002 (gmt 0)

Spain should be at something like 9 Mill, Germany at 20-24 Mill.

Globalreach estimates native spanish speakers online at 35-40 Mill. So the majority lives in Latin America and the USA.


 9:59 pm on Apr 20, 2002 (gmt 0)

Hmmm, that's what I thought, heini, thanx.
SO that would put European 'Spanish' under Germany.......
........or would it.

On second thoughts.... under the Dutch.

I got interested when there where something like 800,000 Spanish and 2.5 million Germans on-line. I seem to recall something like 1.3 million for England?

About 4 - 5 years ago? Bin a lot of íputers sold here in Spain in the last couple of years, like every where, I guess.

I try to bear this in mind when I build my site (aimed at largely retired or 'about to' types)
Don't mean to sound like a carnivore here.. LOL:)


 7:01 pm on Apr 21, 2002 (gmt 0)

>do you know what percentage of visitors use the English and browse through a translator?

Very few visitors used the translator option (mostly using Google language option): some of them translated in an existent language!! Other visitors translated from English to Spanish.

Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved