What, eg, does "interactivity/ static" mean, and what can it possibly have to do with ranking on Google?
The interactivity relates to the content, not to Google ranking. What I meant was, there are ways to have the site be interactive and static at the same time. You do not need to use Flash to have the site be interactive.
All that the above means is hwo much importance we place on each of these items when related to a website and its content.
25% words / 75% html tags
The importance of SEO relies more on the HTML tags, especially when a site does not have alot of content.
75% kw phrases / 25% total words
There must be a balance between the two, but the importance is on the KW phrases. A good ranking site will have a good percentage of keywords in the content......it all comes down to copyright.
85% words / 15% pictures
This goes without saying......you know that the visitors like to see pictures, but the search engines feed off the words.
25% interactivity / 75% static
You should have a little bit of both. The site should be static for the most part, but to keep the user enticed it should entail some degree of interactivity.