homepage Welcome to WebmasterWorld Guest from 54.211.219.178
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
Forum Library, Charter, Moderators: not2easy

Content, Writing and Copyright Forum

    
Good content
Conversion rates
minnapple




msg:924359
 4:39 am on Feb 26, 2002 (gmt 0)

I missed this one for too long.

(relevant example)
Sales per visitor 1 in 100 (so so content)
Sales per visitor 1 in 40 (good content)

Good copy written by a professional can produce the largest increase in sales and its value increases with additional traffic without additional costs.

 

engine




msg:924360
 12:56 pm on Feb 26, 2002 (gmt 0)

I'd support that 100% minnapple.

Also, some site owners produce their content for themselves and not for their visitors. Put yourself in the visitors' eyes and write content from there.
Often an experienced writer, not connected to the business, can "convert" the copy to suit the visitor.

europeforvisitors




msg:924361
 1:48 am on Mar 1, 2002 (gmt 0)

One thing to keep in mind (especially for an editorial site) is that the purpose of content isn't just to sell. :-)

Even if sales are your goal, content that isn't specifically sales-oriented can be useful in attracting users through search engines. A good example might be an article on Andorra for a European travel site. You might not make any sales that are directly related to Andorra (except possibly a hotel booking or two), but by attracting users who search on "Andorra" or "Andorra travel," you create a larger pool of prospects for car rentals, rail passes, etc.

engine




msg:924362
 7:29 am on Mar 1, 2002 (gmt 0)

Good point. People are hungry for information, so, an article on the subject: experiences, tips and advice, or even factual information about an area or facilities will be valuable.

If it is seen as an authorative source, visitors will feel comfortable and return to the website again.

rcjordan




msg:924363
 5:55 pm on Mar 1, 2002 (gmt 0)

I classify what europeforvisitors has said as the "soft sell" approach. It works extremely well on wide content sites, travel guides being a good example. I've never focused on the money pages, it's quietly promoted along with a myriad of other things the visitor might want. Conversions are of low density, but the traffic climbs and drags sales along with it.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved