> Do you have suggestions for creating the privacy page? Are there legal issues to consider? How does someone find that information?
> What's a must for the contact page and what do you think about the online forms for email versus an email address?
I'm form-based on all issues except sales. The point of conversion has both forms or email. Interestingly, on real estate sites the form is preferred over straight email. On my webzine, requests re online advertising info almost always comes in from the email link.
> Location details? Do you include a snapshot with a map and how specific to get with directions.
This has been a big success for the real estate company. We have a very simple 4-color .gif that gives local directions to the office. It has a few easily identifiable landmarks within a square mile of it. Besides this page, we have a photo of the front of the office along with phone/fax/address info and a separate page giving detailed driving directions in large text from the major highways. We've seen these pages lying on the front seat of the clients' cars or they sometime walk in with them in hand. It works. (It's also a great place to feed spiders.)
> Company history? What if you are a young company? Do you not include this or modify it? Letís generate ideas for developing the company history content.
For established companies, this is a great place to flaunt it. If they have photos from the 30's & 40's they should seriously consider a major section displaying their photo gallery and some associated history.
Age of the company is relative to their industry. My webzine boasts "Since 1995" -and calls itself an elder statesman of its industry. I've definitely noticed that surviving the dotcom bust (and -*gasp*- profitably to boot) has meaning even to JohnQ.
> One of the most important would seem to be the About page so what is a must to include? What do you like to see when you visit a site? How much information is enough and how much is too much?
This is the one area I haven't done much with. I do tend to use the about page of other companies, but its most often when I digging dirt on the board of directors or looking for an affiliate program.