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Content, Writing and Copyright Forum

    
Those MUST have pages
Ideas for developing specific content
paynt




msg:929574
 2:07 am on Jan 19, 2002 (gmt 0)

Ok, we decided in Content for the smaller site [webmasterworld.com] what we needed to include to fill out a site. Can we talk now about the actual How-To involved?

Do you have suggestions for creating the privacy page? Are there legal issues to consider? How does someone find that information?

What's a must for the contact page and what do you think about the online forms for email versus an email address?

Location details? Do you include a snapshot with a map and how specific to get with directions.

Company history? What if you are a young company? Do you not include this or modify it? Letís generate ideas for developing the company history content.

One of the most important would seem to be the About page so what is a must to include? What do you like to see when you visit a site? How much information is enough and how much is too much?

Iíd like us to visit the link above and make recommendations for any of the pages suggested.

Thanks all.



 

rcjordan




msg:929575
 5:44 pm on Jan 19, 2002 (gmt 0)

> Do you have suggestions for creating the privacy page? Are there legal issues to consider? How does someone find that information?

IMO, unless you're judgement-proof, this is where you're really going to have to pour on the bad news with legal fine print. Basically, you have to avoid making any sort of implied contract that makes you vulnerable. One thing that is a MUST is to establish legal juridiction for disputes -your home county/state if US based. Personally, I tell them that I could sell their souls if I wish (even though I'm a very good steward and have handled very, very detailed PII databases for years without complaints). As for finding the info you need to cover, take a look at some of the Fortune 500 privacy pages -or those of major ad networks. FWIW, I have a combo copyright/disclaimer graphic on the footer of every page that links to the legals/privacy policy.

> What's a must for the contact page and what do you think about the online forms for email versus an email address?

I'm form-based on all issues except sales. The point of conversion has both forms or email. Interestingly, on real estate sites the form is preferred over straight email. On my webzine, requests re online advertising info almost always comes in from the email link.

> Location details? Do you include a snapshot with a map and how specific to get with directions.

This has been a big success for the real estate company. We have a very simple 4-color .gif that gives local directions to the office. It has a few easily identifiable landmarks within a square mile of it. Besides this page, we have a photo of the front of the office along with phone/fax/address info and a separate page giving detailed driving directions in large text from the major highways. We've seen these pages lying on the front seat of the clients' cars or they sometime walk in with them in hand. It works. (It's also a great place to feed spiders.)

> Company history? What if you are a young company? Do you not include this or modify it? Letís generate ideas for developing the company history content.

For established companies, this is a great place to flaunt it. If they have photos from the 30's & 40's they should seriously consider a major section displaying their photo gallery and some associated history.

Age of the company is relative to their industry. My webzine boasts "Since 1995" -and calls itself an elder statesman of its industry. I've definitely noticed that surviving the dotcom bust (and -*gasp*- profitably to boot) has meaning even to JohnQ.

> One of the most important would seem to be the About page so what is a must to include? What do you like to see when you visit a site? How much information is enough and how much is too much?

This is the one area I haven't done much with. I do tend to use the about page of other companies, but its most often when I digging dirt on the board of directors or looking for an affiliate program.

engine




msg:929576
 10:00 am on Jan 20, 2002 (gmt 0)

I'd agree that an enquiry form is a fundamental aspect of a website. E-mail links are fine, but, a form adds polish and shows professionalism. In addition, you can redirect the enquirer after form submission to thank them for their enquiry and to point them eleswhere on your site (if you wish).

Make it easy for your customers to find you. Directions to the business save a lot of time faxing information and explaining details over the phone. If you've got multiple outlets, a "search for a store" capability is essential.

FAQs can save a lot of time answering the common questions. It saves time, too. You could include things such as environmental policy, privacy, job applications, etc.

I'd also add a press or news centre where the latest news is displayed. This can be a cost effective way of telling your customers about a new product or service.

click watcher




msg:929577
 12:21 pm on Jan 20, 2002 (gmt 0)

>>>One thing that is a MUST is to establish legal juridiction for disputes -your home county/state if US based

i think so too, what i use also is a TOS (terms of service) page,

our sites are mail order/retail

and i lay out...

1. forms of payment (even though its credit cards only with the cart) and who they will be billed by (many sites all billed by the master account)

2. receipt of credit card details/pressing the confirm order button, is considered a contract.

3. we shall despatch items asap but in any case customer should recieve goods in good order within 28 days as per uk law

4. customer timescale obligation to inform us regarding damaged goods etc

5. ownership of goods - remaining ours until full payment is made etc

6. in any dispute uk law shall apply.

obviously i'm not a lawyer, but i believe it covers us, plus gives a proffessional feel to the site.

click watcher




msg:929578
 12:37 pm on Jan 20, 2002 (gmt 0)

also, didn't see it mentioned specifically on the content for a smaller site thread,

but i also use a glossary page

layout is very straightforward... alphabetical list of all words that may be considered technical that are used in the site with a brief description, kind of an extension to the Line Card concept.

as a bonus can get a few referrals too (on obscure words)

paynt




msg:929579
 5:10 pm on Jan 31, 2002 (gmt 0)

Thanks to grnidone. When we're looking at those Must Have pages and determined privacy was one, this may add information you need to develop your policy and your page.

I'm going to crosslink this to a discussion in Breaking Search Engine News...
Website Privacy Policy policies [webmasterworld.com]

paynt




msg:929580
 4:58 am on Feb 26, 2002 (gmt 0)

More on privacy:

Privacy Initiatives [ftc.gov]- Federal Trade Commission - Resources

There are some good reads here.

Bradley




msg:929581
 5:05 am on Feb 26, 2002 (gmt 0)


Private Policy Generator

[the-dma.org...]

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