We haven't really talked much about adding testimonials to a site. Are any of you doing this? What do you use to determine whether you have a good one or not, that will really add to the content of the site? How do you go about asking clients to provide one? I had a client once that I am sure just made his up so are any of you willing to admit to that?
I am game with any other tidbits you would like to share.
I simply picked four of my best-known clients and asked them if they'd be willing to supply a testimonial concerning my services. All responded positively.
For me, a good testimonial should be from a company that the readers are likely to have heard of before, and should be 'checkable' (i.e. should have a name and site so people can contact if they like to confirm it is genuine).
I also feel that a testimonial should have been written, or at least re-endorsed within the past 6 months if possible, and its worth dating them.
We use them on a consumer goods site. Looking at the logs, about 3% of the total visitors look at them. An easy way to get them is to use a survey at the purchase receipt display. Just harvest the verbatims and stick them out there. There is a company that will survey your buyer's for free. I can sticky mail the URL if you like.