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Content, Writing and Copyright Forum

    
Testimonials
Is anyone using them?
paynt




msg:929387
 1:53 am on Jan 19, 2002 (gmt 0)

We haven't really talked much about adding testimonials to a site. Are any of you doing this? What do you use to determine whether you have a good one or not, that will really add to the content of the site? How do you go about asking clients to provide one? I had a client once that I am sure just made his up so are any of you willing to admit to that?

I am game with any other tidbits you would like to share.

 

Black Knight




msg:929388
 2:26 am on Jan 19, 2002 (gmt 0)

I simply picked four of my best-known clients and asked them if they'd be willing to supply a testimonial concerning my services. All responded positively.

For me, a good testimonial should be from a company that the readers are likely to have heard of before, and should be 'checkable' (i.e. should have a name and site so people can contact if they like to confirm it is genuine).

I also feel that a testimonial should have been written, or at least re-endorsed within the past 6 months if possible, and its worth dating them.

Ammon Johns

mattb




msg:929389
 3:14 am on Jan 19, 2002 (gmt 0)

We use them on a consumer goods site. Looking at the logs, about 3% of the total visitors look at them. An easy way to get them is to use a survey at the purchase receipt display. Just harvest the verbatims and stick them out there. There is a company that will survey your buyer's for free. I can sticky mail the URL if you like.

WebChicken




msg:929390
 1:37 pm on Jan 22, 2002 (gmt 0)

I think testimonials on a website are a MUST. Don't just have a Testimonial Page.

Have them sprinkled throughout your copy.

They build credibilty-- a MUST for the Net...

Macguru




msg:929391
 2:00 pm on Jan 22, 2002 (gmt 0)

>>about 3% of the total visitors look at them

I think many factors can influence this number.
I think the more valuable is the product or service offered the more you can benefit from using testimonials.

For long or middle term involvement, travel and high cost goods, I recommend using them.

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