I have an online store and have been packing and shipping small consumer items everyday for the last 6 years.
I have written a 105 page book that shows in detail how to start and run your own online store which will help beginners save lots of time and money And help them decide if this type of business is right for them
I would appreciate any input to what and how I should say and/or not say on my sales page.
I have been packing and shipping products for the last 18 months, sometimes I wonder if I know what I am doing :).
I think there is some validity to being too close to your own work, and not having clarity on what to do. I would recommend doing what you have probably done for the last 6 years. Try something, and if that doesnt work, then try something different. Or make up a couple of domains using differnt wording and marketing strategy and see how that goes. Experiment, experiment, experiment.
Whenevr I try anything new, the first thing I do is to look at other sites who are already doing it successfully and get ideas from there.
It's impossible to give specific advice without knowing much more, but one thing is a certainty - make it easy to buy.
Sounds obvious, but if someone has their CC out and wants to buy, don't keep selling by have them scroll down the page past yet more sales copy, I see that quite a lot. Have a buy button above the fold next to a picture of the product - just like Amazon does in fact :o)