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Content, Writing and Copyright Forum

    
Could we use a forum about Content?
Brett_Tabke




msg:924903
 9:29 am on Oct 8, 2001 (gmt 0)

Content: we use it, we read it, and generate it. It is the single most important aspect of any webmasters career. The word content is nonspecific and vague that leaves many webmasters scratching their head trying to come to terms with their own "content".

Given the state of WebmasterWorld, do you think we could use and sustain a general forum about {i]content[/b]? We've looked a a whole range of new forums. We have the tech and promotion end of things covered well. I just see us having a "hole" for coverage about content itself.

Input welcome and appreciated.

 

Marshall




msg:924904
 9:48 am on Oct 8, 2001 (gmt 0)

Brett,

"Content" is a broad subject and I am not sure what your goal would be with this topic specific forum. Would it be content insofar as what is suitable, grammar, presentation, clarity.... It seems like an infinite and finite topic at the same time. Beyond saying that content should be clear, concise, and relative to the purpose of the site, what is there to talk about besides how wonderful the webmaster is :)

heini




msg:924905
 9:55 am on Oct 8, 2001 (gmt 0)

Topics instantly coming to my mind:
- content management, technical solutions, software
- licensing content
- legal aspects, copyright etc

Marshall




msg:924906
 10:12 am on Oct 8, 2001 (gmt 0)

Okay heini,

It's early and I wasn't thinking in those directions. But at the same time, would not those topics be covered in other, existing forums?

engine




msg:924907
 10:40 am on Oct 8, 2001 (gmt 0)

Website content is one of the most important aspects of any website. Good quality content is likely to be better than sheer volume.

How does one go about starting off a website with no content?
How to be creative with for site stickiness?
Visual content and textual content?
Active content vs static content.
Content providers and solutions (like newsfeeds).

Just some ideas.

Marshall




msg:924908
 10:58 am on Oct 8, 2001 (gmt 0)

Call me the devil's advocate, but aren't many of these topics already covered under Design or Technical forums? I know, I'm being a pain, but someone has to do it. Though I can see a forum about stickiness - Example - never touch your mouse after eating a pecan roll without washing your hands first :)

4eyes




msg:924909
 11:10 am on Oct 8, 2001 (gmt 0)

In think there is scope for a 'content' forum.

It is the single biggest 're-education' issue for our customer base.

Most of our customers are small to medium local concerns. Often they haven't a clue about what should go into their web site.

Of course, we advise them to the best of our ability, but we are not vain enough to think we know it all.

Any new ideas more than welcome.

Marshall,
<playing devils advocate myself>
Of course most ideas are covered by other fora, but then Google might once have been covered by 'alternative search engines'. I think the question should be 'is there enough potential input fill a forum?'
</playing devils advocate myself>

I think there is, but I may be wrong. I can already think of a shed-load of starter posts - so the first week is filled!

paynt




msg:924910
 11:19 am on Oct 8, 2001 (gmt 0)

I really like the idea of a forum about content. Other topics to include

Copywriting, working with copywriters.
Copy and the sales pitch, a fine line.
Arranging the content on the site and on the page itself.
Creating content around keywords and phrases.
Tips for content generating and success.
Keeping content fresh.
Integrating articles from others into the site.
Email sales content [as in follow ups to downloading software to get them to buy]
Making the copy work for more than one search engine.

<added>As 4eyes has mentioned, in just a few hours we have enough topics to go one for a week at least. Once those discussions start I don't think it would difficult to move on from there.

(edited by: paynt at 11:22 am (gmt) on Oct. 8, 2001)

Marshall




msg:924911
 11:21 am on Oct 8, 2001 (gmt 0)

YOU WIN! Let's get started Brett so I can throw in my 2 cents worth.

I got work to do. Talk to you all later.

agerhart




msg:924912
 5:17 pm on Oct 8, 2001 (gmt 0)

I personally think that this would be a fantastic idea. There are tons of topics on content that could and would arise.

Marcia




msg:924913
 7:53 pm on Oct 8, 2001 (gmt 0)

Probably the goal of the forum would define the scope.

As Marshall pointed out, some topics are covered in other forums, but one like this could have a specific emphasis. For example, the HTML forum covers design, but a content forum, having a broad, goals-oriented view rather than being specifics like JS and CSS, etc., could cover issues like effectiveness of types of design for sites.

>a forum about stickiness

Many of us have probably developed content and/or written text for site pages with the purpose of getting search engine listings for them, but they may or may not also serve the purpose of inducing the site visitors to inquire further or make a purchase of products or services.

Creating HTML pages and site graphics is covered, but choosing the design (and the color scheme) geared toward conversion, in addition to targeting sites to specific niche markets has only been touched on a little. This also can involve presenting a specific scope of content, or doing the writing with a different "voice," and writing style, geared to the potential customers.

In view of the current economic climate, covering content development with an emphasis on content with a goal of effectiveness for conversion to sales or producing revenue could be very timely.

2_much




msg:924914
 5:38 am on Oct 10, 2001 (gmt 0)

A forum on content would be great! With all the stuff we talk about here, many of us get good rankings, but where some of us may suffer is converting those visitors into customers. How to do that? CONTENT.

A few issues I've wondered about-
How much is too much content?
Do people like promotional language?
How much detail should be given about a product?
How to present the benefits of a product quickly and effectively?

Just off the top of my mind. Great idea Brett!

FreeBee




msg:924915
 7:56 am on Oct 10, 2001 (gmt 0)

Some of the more technical aspects of webmastering and SEO/promotion are relatively easy to define and pin down. Copy for SE’s/directories should be different from copy designed to maximise conversions – sometimes you end up with a blend of the two, in other cases you have to prepare content separately for both.

The point is that once a site’s got the traffic and visitors, “content” has to be one of the main determinants behind successful conversions.

Aspects like usability, use of language, visual impacts, navigational structure, text/graphic layouts etc. could be covered in other fora but content is really about getting a message across and getting a visitor to “take the bait” (whether that’s making a purchase or simply making contact). So, yes there’s definitely scope for a content forum!

Brett_Tabke




msg:924916
 8:25 am on Oct 10, 2001 (gmt 0)

Ok, I'm sold it could be of value. On the list, and in process. (takes longer than one would think to get the ducks in a row on a new forum).

Brett_Tabke




msg:924917
 10:23 am on Oct 10, 2001 (gmt 0)

I think I'll move this thread over there right now.

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