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Is ATW tracking clicks?
Is ATW tracking clicks for use with their algo?

 2:33 pm on Feb 20, 2003 (gmt 0)

For the first time I see strange URLs from ATW in my logs.
Something like:
Is ATW tracking now all there clicks for to use with their algo?



 2:37 pm on Feb 20, 2003 (gmt 0)

This has come up a number of times in the past. Do a searc using the SiteSearch at the top of your window and you will find some previous threads.

They are tracking this for Fast's PFI program.


 2:44 pm on Feb 20, 2003 (gmt 0)

Well, I think that encoded part is new isn't it?


 3:04 pm on Feb 20, 2003 (gmt 0)

They have been doing that on and off for while. Think we put it off as click through meassurement fo PFI:

>encoded part

Not sure I get you there Brett?


 3:06 pm on Feb 20, 2003 (gmt 0)

I'm not sure about that encoded part, saw it two days ago and wondered if it was new or not.


 3:14 pm on Feb 20, 2003 (gmt 0)

This is on all the links on the SERP.
Looks for me that they want to track all the hits on there SERP. Very easy way to know what the users are looking for.

The strange thing is that the URL is not a redirect but is include in the address balk. The hits comes from sites that have a link to my site.


 6:48 pm on Feb 25, 2003 (gmt 0)

Fast was click tracking long before the PFI was introduced. The tracking may have more than one use at this stage though.


 9:15 am on Mar 4, 2003 (gmt 0)

I assume that both ways of understanding the redirects are correct:
the click tracking is done for the PFI program and (perhaps) for the algo or whatever.

Have a look:

the first string is from pages that are included in the FAST index through the PFI
...click.alltheweb.com/go2/2/atw/1c3DE0F926/MSxILHdlYg/rd/2/ps/1c1E56C2CC/ MzA6ZXhpc3RpbmdfNAkxNjgxMjAzMjEJMQliYWRlbWFudGVsIGthdWZlbg/http/www.domain-name-no1.com/pagename1.htm
(I know this for sure, because we are partnered with FASTs PFI program, and this is a string from one of our listings.)

the second one is from pages that are included for free (i.e. through crawling the web)
(I know this for sure, too, because there are listings from companies which would never pay a cent for being listed.)

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