Oh come on ATW, enough with this obsession with domain names already!
Ridiculous - a single word, region based domain name has been 'sat on' for four years now - they want big money for it. What's on the page has nothing, but nothing to do with the name - it's just standard placeholder 'try some of these searches' stuff. And it's been like that for years.
So try a common search that incorporates said word, and Bingo!, number 4.
Yes, we've all heard hundreds of these whines - I don't like doing it myself - but, Fast/ATW, if you want to play with the big boys, please pick up on the clamour around relevancy, relevancy and relevancy and tweak that algorithm - it's too, too weak.
More than that, maybe users, too. I have a small trickle of traffic from them since the indexing. In the US destination market, that's been pretty rare. Perhaps some the "search monopoly" press that mentioned ATW as an alternative has begun to pay off?