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Deprecated - Altavista, Alltheweb.com Forum

    
ATW, Espotting & Overture
heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 769 posted 10:56 pm on Jan 12, 2003 (gmt 0)

Almost unnoticed by the public ATW has started to display Espotting results, marked as sponsored listings, on top of the serps.
Sponsored results, aka PPC listings, have been in place for a long time.
The agreement, under which Overture listings were displayed was between Lycos and Fast. Lycos.com, the US divison of the Terra Lcos network, is in charge of monetizing ATW, and so they just extended the partnership with OV to include ATW - but only for queries from the US.
Now Europeans also get PPC results - from Espotting.
In difference to Google, where ads are served according to language setting, ATW does pure IP targeting.

 

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 769 posted 11:14 am on Jan 14, 2003 (gmt 0)

I looked at this yesterday when you posted it, and I can't see them. Must be being filtered on the user domain level? (drop me a kw where you see them).

ritch_b

10+ Year Member



 
Msg#: 769 posted 11:20 am on Jan 14, 2003 (gmt 0)

Brett - I've just got the same when seaching for casino [alltheweb.com] on Alltheweb - three espotting results under the "sponsored search listings" title before the conventional "web pages found" results.

R.

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 769 posted 11:28 am on Jan 14, 2003 (gmt 0)

Brett, you should be seeing OV listings from the US.
I guess only IPs from Europe (incl. UK?) get ES.

I guess we will get an official press release from Fast sometime soon.

kaz

10+ Year Member



 
Msg#: 769 posted 3:43 pm on Jan 14, 2003 (gmt 0)

Something related was mentioned in a press release from espotting back on Dec 10, 2002

[espotting.com...]

Espotting is launching in Scandinavia with distribution deals with Yahoo! Europe, FAST and Lycos.

FrenchGuy

10+ Year Member



 
Msg#: 769 posted 7:15 pm on Jan 14, 2003 (gmt 0)

ATW seems to show E-Spotting PPCs only in countries where a own Espotting is available.

webdiversity

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 769 posted 9:28 am on Jan 15, 2003 (gmt 0)

As spotted by heini three days before it's announced.

Espotting and FAST strike European search distribution deal [cbs.marketwatch.com]

What an intrepid bunch of people the Webmaster World community are!

Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 769 posted 3:21 pm on Jan 15, 2003 (gmt 0)

[espotting.com...]

[fastsearch.com...]

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