homepage Welcome to WebmasterWorld Guest from 50.17.162.174
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe and Support WebmasterWorld
Home / Forums Index / Yahoo / Deprecated - Altavista, Alltheweb.com
Forum Library, Charter, Moderator: open

Deprecated - Altavista, Alltheweb.com Forum

    
ATW, Espotting & Overture
heini




msg:224610
 10:56 pm on Jan 12, 2003 (gmt 0)

Almost unnoticed by the public ATW has started to display Espotting results, marked as sponsored listings, on top of the serps.
Sponsored results, aka PPC listings, have been in place for a long time.
The agreement, under which Overture listings were displayed was between Lycos and Fast. Lycos.com, the US divison of the Terra Lcos network, is in charge of monetizing ATW, and so they just extended the partnership with OV to include ATW - but only for queries from the US.
Now Europeans also get PPC results - from Espotting.
In difference to Google, where ads are served according to language setting, ATW does pure IP targeting.

 

Brett_Tabke




msg:224611
 11:14 am on Jan 14, 2003 (gmt 0)

I looked at this yesterday when you posted it, and I can't see them. Must be being filtered on the user domain level? (drop me a kw where you see them).

ritch_b




msg:224612
 11:20 am on Jan 14, 2003 (gmt 0)

Brett - I've just got the same when seaching for casino [alltheweb.com] on Alltheweb - three espotting results under the "sponsored search listings" title before the conventional "web pages found" results.

R.

heini




msg:224613
 11:28 am on Jan 14, 2003 (gmt 0)

Brett, you should be seeing OV listings from the US.
I guess only IPs from Europe (incl. UK?) get ES.

I guess we will get an official press release from Fast sometime soon.

kaz




msg:224614
 3:43 pm on Jan 14, 2003 (gmt 0)

Something related was mentioned in a press release from espotting back on Dec 10, 2002

[espotting.com...]

Espotting is launching in Scandinavia with distribution deals with Yahoo! Europe, FAST and Lycos.

FrenchGuy




msg:224615
 7:15 pm on Jan 14, 2003 (gmt 0)

ATW seems to show E-Spotting PPCs only in countries where a own Espotting is available.

webdiversity




msg:224616
 9:28 am on Jan 15, 2003 (gmt 0)

As spotted by heini three days before it's announced.

Espotting and FAST strike European search distribution deal [cbs.marketwatch.com]

What an intrepid bunch of people the Webmaster World community are!

Rumbas




msg:224617
 3:21 pm on Jan 15, 2003 (gmt 0)

[espotting.com...]

[fastsearch.com...]

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Deprecated - Altavista, Alltheweb.com
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved