In the interview with Mr. Lervik he confirms that Fast will be introducing a vastly improved functionality before before the end of june 2003. The search service will include information from large databases like:
The Yellow Pages
Timetables (planes, trains, buses etc.)
Mr. Lervik calls this "Univeral searches" were the search results are pulled from many different sources when it`s relevant to the specific search that is performed.
If you for instance are searching for the name of a person you can get his address, phone number, e-mail address and a map of were he lives/works in addition to the web pages that are relevant to the search.
If you are searching for a destination , you can get lexical information, maps and timtables in addition to the usual web pages that we see in the SERP`s today.
According to Mr. Lervik this new functionality opens for new advertising opportunities and therefore also new sources of revenue for Fast.
Thanks a lot for the translation, Tor.
Yeah, digi.no is a prime source for fast news, not the first time Mr. Lervik has given them exclusive news.
Okay, what I find puzzling here is the last sentence:
"new advertising opportunities"?
The only place where they could pull revenue from advertizing would be ATW - which they swear is only R & D.
>new advertising opportunities
..and revenue opportunities
Lervik mentions that user might have to pay for services like prices on air fares etc. and that companies might have to pay for getting their product catalogs listed/shown (pfi). He also ads that additional specialized search services can be a good opportunity for companies to run more targeted advertising.
Sounds likes it's major competition for the makers of large paid databases (Lexus-Nexus, Dialog, and that type of crowd) rather than Web search.
I see the revenue opportunities in that, well somehow at least, but I certainly wonder how this revenue should go into Fast's pockets.
To make money of such services you need eyeballs. Fast#s partners have eyeballs. So I can see Fast selling this enhanced search technology to its partners and I can see partners making money from that.
Whatever - it's good to see ambition on the search market. And I definitely would wish for ATW to loose it's status as mere sandbox and go into a search destination marketed to the general public..
Sounds like they are on the right track to developing a great set of features to compete more with Google. :) Good for them.
Agreed, they should do something about alltheweb - as a 'research destination' it works well for me, but I dont' talk to many people who use it outside of promoter's and such.
Putting a few killer features on it might just do the trick. Or letting their partners - lycos perhaps? - in the US use some better tech, perhaps more people would start using them.
It's always great news to hear about another company pioneering more & different aspects of searching / information retrieval.
I've noticed that once a website is 'Googled' optimized, the site also score high in AlltheWeb, so no double work or contradicting parameter changes.
And I fear that if Google doesn't place 'The European' part in higher gear, those Europeans may change their mind and stay with the European Search Engine from Fast...
WOW cool! All those new features, FAST might be the place to go. Watch out google. :)