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FAST has new search engine in the works
Planning catalogs, yellow pages and more in 2003.
Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 763 posted 11:36 am on Jan 7, 2003 (gmt 0)

According to an interview with Digi.no, FAST CEO John M. Lervik claims that FAST is working on a catalog search engine to launch sometime mid 2003.

Lervik says the market for eletronic catalogs caps around $18-20 billion annually. He predicts that the market for targeted search-based advertising will reach a 3rd ($6 bio) of that amount in 2006.

--
So, FAST is taking up the competition with Google. I wonder if it will work with feeds?

My translation from Norweigan to English is not that sharp - maybe our members from Norway can elaborate more on this?

Source: Digi.no [digi.no] (in Norweigan only)

 

Tor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 763 posted 1:38 pm on Jan 7, 2003 (gmt 0)

In the interview with Mr. Lervik he confirms that Fast will be introducing a vastly improved functionality before before the end of june 2003. The search service will include information from large databases like:

The Yellow Pages
Phone Books
Timetables (planes, trains, buses etc.)
Maps
Lexicas

Mr. Lervik calls this "Univeral searches" were the search results are pulled from many different sources when it`s relevant to the specific search that is performed.

If you for instance are searching for the name of a person you can get his address, phone number, e-mail address and a map of were he lives/works in addition to the web pages that are relevant to the search.

If you are searching for a destination , you can get lexical information, maps and timtables in addition to the usual web pages that we see in the SERP`s today.

According to Mr. Lervik this new functionality opens for new advertising opportunities and therefore also new sources of revenue for Fast.

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 763 posted 2:29 pm on Jan 7, 2003 (gmt 0)

Thanks a lot for the translation, Tor.
Yeah, digi.no is a prime source for fast news, not the first time Mr. Lervik has given them exclusive news.

Okay, what I find puzzling here is the last sentence:
"new advertising opportunities"?
The only place where they could pull revenue from advertizing would be ATW - which they swear is only R & D.

Rumbas

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 763 posted 8:33 pm on Jan 7, 2003 (gmt 0)

>new advertising opportunities

..and revenue opportunities

Lervik mentions that user might have to pay for services like prices on air fares etc. and that companies might have to pay for getting their product catalogs listed/shown (pfi). He also ads that additional specialized search services can be a good opportunity for companies to run more targeted advertising.

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 763 posted 8:41 pm on Jan 7, 2003 (gmt 0)

Sounds likes it's major competition for the makers of large paid databases (Lexus-Nexus, Dialog, and that type of crowd) rather than Web search.

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 763 posted 9:12 pm on Jan 7, 2003 (gmt 0)

I see the revenue opportunities in that, well somehow at least, but I certainly wonder how this revenue should go into Fast's pockets.
To make money of such services you need eyeballs. Fast#s partners have eyeballs. So I can see Fast selling this enhanced search technology to its partners and I can see partners making money from that.

Whatever - it's good to see ambition on the search market. And I definitely would wish for ATW to loose it's status as mere sandbox and go into a search destination marketed to the general public..

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 763 posted 9:19 pm on Jan 7, 2003 (gmt 0)

Sounds like they are on the right track to developing a great set of features to compete more with Google. :) Good for them.

Agreed, they should do something about alltheweb - as a 'research destination' it works well for me, but I dont' talk to many people who use it outside of promoter's and such.

Putting a few killer features on it might just do the trick. Or letting their partners - lycos perhaps? - in the US use some better tech, perhaps more people would start using them.

It's always great news to hear about another company pioneering more & different aspects of searching / information retrieval.

Ambiorix

10+ Year Member



 
Msg#: 763 posted 9:49 am on Jan 17, 2003 (gmt 0)

I've noticed that once a website is 'Googled' optimized, the site also score high in AlltheWeb, so no double work or contradicting parameter changes.

And I fear that if Google doesn't place 'The European' part in higher gear, those Europeans may change their mind and stay with the European Search Engine from Fast...

johnraphone

10+ Year Member



 
Msg#: 763 posted 6:19 am on Jan 20, 2003 (gmt 0)

WOW cool! All those new features, FAST might be the place to go. Watch out google. :)

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