>>Is that a competitive 3 word phrase?<<
Heini - This may be more than you ever wanted to know...
The phrase without the pulldown menu modifier is extremely competitive. The menu modifiers are abbreviations of location names, and the search takes the form <location keyword1 keyword2> (all the words).
For either an exact or all-the-words search on Google for "keyword1 keyword2," the site's in the top 10... with the heavily linked subpage coming up along with the index page. Competition is 5.6-million all-the-words on Google, 360K as an exact match.
Fast shows 64-million for the all-the-words search, for which the site doesn't rank, and 1.8-mill for the exact phrase, where the heavily linked subpage shows up as #15.
When you add the "location" modifier, it depends how you do it. There aren't many 3-word exact matches at all. Numbers for other forms of searching the phrase are:
For all-the words:
<location keyword1 keyword2>
- Google - 1-mill
- Fast - 2.6-mill
This search returns the heavily linked subpage as #1 on Fast... Some relevant subpages that use the abbreviation start showing up at about #16 in Google.
For exact on the main phrase only:
<location "keyword1 keyword2">
- Google - 55K
- Fast - 103K
This search also returns the heavily linked subpage as #1 on Fast... Some relevant subpages that use the abbreviation start showing up at about #15 in Google.
Looking at the above, I could suppose that Google gives less weight to pulldown text. I'm not sure whether this is true or not. I did a very quick all-the-words test for the same location, but not abbreviated, to see the difference for analogous terms without the possible pulldown factor.
The relevant location page plus the home page come up as #4 and 5 for this search in Google (2.3-mill pages). In Fast, the heavily linked subpage comes up as #16 (6.8-mill pages), and the relevant location page doesn't appear at all.