| 1:00 pm on Nov 2, 2002 (gmt 0)|
Hey sun818, sorry I missed your post before. True is, Fast indexes the meta desc. On ATW they are generally displayed beneath the snippet, starting with a yellow/orange
Actually it's amazing to see how many pages do not have a meta desc at all...
Lycos uses the meta description as snippet. So that's what the user gets to see: Definitely worthwile to optimize for clickthrough from serps.
Of course it's a different question of how the description is weighted in ranking. Fact is there are many top listings which have not decriptions at all.
| 4:39 pm on Nov 2, 2002 (gmt 0)|
I've found it always useful (and surprising) to use the facilities built into pages whenever possible, like description, content and keyword metas. I doubt anyone would penalise for it and I'm sure there are various places where it will do me good.
<added>but to use them correctly and intelligently!</added>
| 10:33 pm on Dec 11, 2002 (gmt 0)|
What's the deal with this title?
<meta name="description" content="Worldwide keyword1, keyword2, andkeyword3 for computer, keyword4, keyword5, andkeyword6">
Would this work or be a benefit? (The and connected to the keywords on this description... <snip>)
[edited by: heini at 6:49 pm (utc) on Dec. 12, 2002]
[edit reason] no specifics please. [/edit]
| 9:52 am on Dec 12, 2002 (gmt 0)|
Not to contradict 'the honourable members', but i have found the opposite to be the case!
Pages which had faily good 'keyphrase' description tags were being completely overlooked in SERP descriptions in favour of the first 10-15 words of body copy.
After changing my pages to reflect this, my pages have gone up considerably in results.
Unless of course Fast has changed their approach in the last 4 weeks or so!
| 10:06 am on Dec 12, 2002 (gmt 0)|
Fast also uses my description tag for the snippet, I always have tried to make a good description tag.. but now it seems to be more important than ever.. well for me that is :)
| 2:06 pm on Dec 12, 2002 (gmt 0)|
Hollywood, it's probably just a typo ;)
| 5:35 pm on Dec 12, 2002 (gmt 0)|
I do not think this is a typo, but maybe, if not a typo would this benefit anything, having it laid out this way, ..... anyone? It appears his results are working quite well
| 6:47 pm on Dec 12, 2002 (gmt 0)|
Hollywood, obviously it does not work at all, since a search for any of those keywords "andkeyword" doesn't bring up anything.
Which is an interesting fact. Going to do some more testing later on. Thanks for bringing this up!
| 2:00 am on Dec 13, 2002 (gmt 0)|
I think it is interesting though, the fact that this guy gets top ratings with these typos makes me wonder. The type of business he is in is competitive online and I just wonder if this is benefiting him?