Wow - Google have lost one big one to FAST! Freeserve is pretty important. I expect to see a nice surge in traffic for new sites thanks to PFI.
That is good news.
Freeserve provides a reasonable stream of traffic, and this is another useful 'anti-googledependancy' result.
On second thoughts, I think they are replacing Inktomi for Freeserve site searches - I'm not so sure about searches from the Web. No doubt we will see in due course.
No websearch I think, it's FAST's Data Search product:
|FAST Data Search will be the key technology underpinning all of the search and navigation features on Freeserve.com. |
Good to see Fast picking up more partners and stregthenen its position in Europe
|brotherhood of LAN|
How many people use Freeserve as their ISP these day's (im one of them)...around 2 million? Not bad. Congrats FAST
FAST has a strong position on the corporate search market. Selling search technology is the sector of their business model we as websearch engine orientated folks often overlook.
For FAST however this is as important as the websearch branch.
I had a little chuckle to myself when I read the press release :
|FAST Data Search was capable of delivering superior results to our users and is flexible and robust enough to search across numerous types of information with sub-second response at the performance level we required |
So Google isn't up to the task then!
Be interested to see how this will affect the PPC results supplied by Overture, because the press release did say that "all" search results will be supplied by FAST.
All Google need now is to lose Yahoo and maybe all that talk about Teoma being the daddy might be true!
Wonder if Fast now has MSN in it's sights?
>the corporate search market
That's where the money is, no question.
Although Freeserve is my ISP I never use its search (I Google, naturally) and very rarely go to its homepage. I just hope I'm an exception because my sites figure quite well in FAST.
Great news for Google alternatives.
> Freeserve is my ISP, I never use its search.
me to0, but a lot of people just use their default search tool.
Does anyone have any stats on Freeserve search referrals? - mine look very low :(
To reiterate what Heini said in msg #:8 - this deal is only FAST Data Search (a corporate solution), not FAST Web Search. As the press release says: "... and we look to future collaborations with Freeserve to fulfill all of their search needs."
Maybe in the future FAST will provide Web search results for Freeserve - but the current deal looks like its only for searches within the Freeserve.com web site.
If you are an advertiser on Overture UK you'll get good results. If you check for a phrase there today ALL of the paid searches appear before the Google results. This is likely to be the transitional stage before FAST resuls start to appear.
I think you also need to look at the profile of the sort of end user "typically" that use Freeserve. They are likely to be people who have wandered in to PC World, Dixons, Curry's and bought a PC (with Freeserve pre-installed and the broadband CD's a plenty). The users will then spend 2-3 months getting to grips with the internet and find other search engines (normally Google, maybe they know Yahoo/AV from the old books stocked in the shops.
I have one client who sells computer bits who does very well out of Freeserve for searches, who doesn't pay to be on Overture. Guess his offering suits that type of client.
Interesting times though.
|"As was correctly stated in your forum, FAST's deal with Freeserve is |
for FAST Data Search to be the key technology underpinning all of the
internal search and navigation features on Freeserve.com. Currently FAST
Web Search does not provide the "search the web" feature, however our
two companies will collaborate on future search offerings together."
Official message from FAST.
Thanks, Monica Hargis.