A few days ago, the leading Canadian ISP (Sympatico) lanched an agre$$ive and efficient add campaign on most non-Web medias pretending they are a efficient SE. They are using Lycos/fast/alltheweb stuff. If you are in for Canadian market,I suggest keeping a look on rankings.
Seems to have been effective indeed. Sympatico turned up in my February log for the first time ever - a Swedish site in English, not accustomed to seeing Canadian traffic. 0.3% of total traffic for the site - not bad for an exotic newcomer.
I have never seen such an agressive ad campaing. They have 3 different TV ad, buy full pages 7 days a week in the papers, and they also mail an installation CD to every door in Canada with 2 months of free access. So I bet this Canadian Klondike wont last very long.
One of my friends is working overtime for technical support in a large company, he told me that almost 10% of the staff tried to 'discretely" install Sympatico on theyr PC's at work. Most PC are not even tied to a phone line and they did hit the network big time!:)
As for my best rankings on sympatico.ca, out of 50 first places, I leave only 2 spots for the competition... ( is there an emoticon for an Evil grin?)
Most pages have a very sexy noframes content that was aimed at many SE for the same keywords.
It was "semaine de relâche" in Québec. No school for a week. A lot of parents also took vacations with the family. My sites are quite local, most traffic come from here or Europe. It was down almost 40%. The campaign is still going on but mostly on TV. They take some slack on print.
Also They have a promotion for DSL acces ending this month.