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Tracking PPC partner referers how can you track which partner sent the click? jarboy
I'm sure it's been asked here before - but I can't find the answer.
How can I identify the partner that sent the click to my site e.g ppc with espotting and partner is Yahoo. Is the referer in the header Yahoo or espotting?
could I use HTTP_REFERER in PHP to add the refering site to my logging database?
Hope you can help
In all cases that I'm aware of, the partner site will show up as the referrer rather than the PPC provider.
To track partner / PPC combinations, you could set the PPC destination URL to include a tracking code - eg www.example.com/index.html?ppc=espotting
Matching up these requests with the referral info will give you a good picture of where your paid traffic is coming from.
This is a question I have been thinking about as well. I need the blanks filled in ;-)
A referrer string ie. www.example.com/index.html?ppc=espotting leads to a non existant page on my site...so do I make a change in my httaccess file to redirect this page to my main page?
So long as index.html exists you should be fine - anything after the '?' will just be discarded by the server, but will show up in your logs.
Anything you put after the '?' is treated like parameters passed to a CGI script, but as the page is actually html and not a script, it just ignores the parameters you've given it :)
Added: This might not work if you already have some URL rewriting going on using mod_rewrite or similar