Hi all, been visiting this site for a while and found loads of great advice, but this is my first post.
I've been doing some a/b split testing of my home page and getting some very useful info about visitor behaviour.
To be clear, each visitor is shown one of two slightly different versions of the home page. Each version is shown an equal number of times. The version shown, the referer and the destination (or lack of) are recorded in a database.
The purpose of testing is to reduce bounce rate and mor importantly send more people to our shopping pages.
During test 1 the results came back showing that version A had a higher clickthrough rate (about 14%). Half of those clicks were going to our gallery and the rest was split evenly between about 4 other pages, including the shop.
Version B had a lower clickthrough (about 11%) but a significantly higher percentage were going to the shopping pages.
I deliberated and eventually decided that version B was better for what we wanted.
I'm now on round 2 of testing and have more or less that same situation and I'm wondering if I should go with the higher clickthrough rate and work on the exact destination later?
I can see the logic for both possibilities so I am hoping some people might want to share their opinions or experience - this is my first forray into A/B testing and I don't mind admiting that I'm just guessing at it.
Thanks in advance, Rolf