I've been charged with evaluating web analytics and SEO software. My employer has been using WebCEO but I know it isn't THE most robust out there. I've been doing SEO but with limited resources so I've been working with free stuff as much as possible.
But the employer is looking for more juice - and I have been looking at Hitbox, Clicktracks, and Omniture.
Looking for experienced users to help me compare apples to apples on these software. I know some people out there use all of them according to the requires of their clients. Unfortunately, my employer isn't a full SEO or agency - just trying to get a piece of the pie.
I am working for an organization as the web analytics lead. My job is to implement an Enterprise level solution. When we got to the end, we came down to HBX from WebSideStory and Omniture.
Though we did like the product from ClickTracks, we felt that they were not suited as well as the others for a huge undertaking that we have. If you have any questions, feel free to drop me a sticky. I will give you any insight that I can.
I was impressed with the level of detail omniture offered compared to other companies. Im my experience the GUI of the HBX system is downright awful and Omni get my vote, though coremetrics also impressed me.
In the end though we went with neither! But that was because of other reasons.
Was there anything specific that you did not like about the HBX interface? Was it the most current version?
We did not go with CoreMetrics because the data in their browser overlay feature was delayed by 1 day. Also the data in the main reporting interface was delayed by several hours. In comparison HBX and SiteCatalyst were only delayed by 15-30 sec.
Thank you all for your replies. I've been in talks with Omniture and WebsideStory.
One thing that makes Omniture a little better for us - and just based on a purely superficial level - is their integration with Salesforce.
I had once posted a blog about CRM and web analytics - and lo, here it is, it seems. My employer uses Salesforce and sells Salesforce to our clients. This seems like a good step - but you all know how that is...there needs to be more substance than that...