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Website Analytics - Tracking and Logging Forum

    
Google Analytics "direct" referrals
What is in this 'campaign'?
teaperson




msg:896493
 9:30 pm on Mar 28, 2006 (gmt 0)

I just started up with Google Analytics and my boss has some questions about the campaign source 'direct': does it include bookmarks? what about someone who sets us as their homepage? The number seems higher than I would have guessed for just typing in the URL.

 

lethal0r




msg:896494
 2:22 pm on Mar 29, 2006 (gmt 0)

some browsers do not set/can be set to hide the referrer field and perhaps these show up as direct. I couldn't give you figures on how many are like this though.

teaperson




msg:896495
 3:18 pm on Mar 29, 2006 (gmt 0)

I don't think it's that, because there's a category of "no referral" as well.

alexdino1




msg:896496
 10:43 pm on Mar 30, 2006 (gmt 0)

I believe it is the case where the visitor stayed on the page more than 30 minutes after being referred. This creates a new visit with the new visit referrer being "direct".

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