I have switched to Google Analytics and I find it the greatest thing since slice bread, and you cant argue with the price.
Once feature we are using are the Funnels and Goals
Our goal is obviously completing the sale, and our various funnels are the checkout processes.
For our case:
making it to the checkout page.
making it to the review order page.
making it to the credit card payment page.
making it to order receipt (goal)
In our case, of the people that make it to the checkout page
only 30% completes the information, and we lose more than half of those again on the order review and payment page.
So for every 10 people that start the checkout process, we get one order.
I have no idea if this is good or bad, as I have nothing to compare this to.
So in summary my funnel stats are such for every 100 customers.
Market (Online sales of retail goods ($30 - $100 range) in a niche market)
start checkout(for every 100 customer)
successfully fill in shipping address and method (30)
sucessfully review order details and total (16)
sucessfully pays for order (10)
Im not sure if this is good or bad, and I will be interested, on how everybody else is doing.