My users contact trhough many pages in my site trhoug email links. Since I can know what user bought, based on received emails, I'd like to determine how users came to my page before clicking to send an email, if they come from Adwords or other PPC engine, then I'd like to see where it was shown the ad. I guess what I want is just tracking conversions to determine ROI and then make my campaign "smarter". I guess is there a lot of alternatives to do so (didn't have any success using the Google Adwords code there so probably third party solutions are what I'm looking for)
Hi silverbytes, I am using a free script which does a great job in tracking visitor movement. It's a hidden php counter that shows referring URLs and ip addresses. Please feel free to sticky me if you would like the URL.