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Website Analytics - Tracking and Logging Forum

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Google to Give Away Web Analytics for Free

 6:24 am on Nov 14, 2005 (gmt 0)

In a move that we all expected, Google is now giving the Urchin web analytics service for free:


We also figured that Google was planning on announcing something new at PubCon, this looks like it might be it.



 2:11 pm on Nov 14, 2005 (gmt 0)

Google is getting pretty scary, but I might give this thing a test-drive. As long as it's free it won't hurt to run a test to compare it to out current software.


 2:12 pm on Nov 14, 2005 (gmt 0)


woah! this is gonna hurt a lot of analytics providers out there ;-)


 2:30 pm on Nov 14, 2005 (gmt 0)

woah! this is gonna hurt a lot of analytics providers out there ;-)

Oh yeah. I use Visitorville at the moment after switching from Webtrends. The new Webtrends service sucks, but Visitorville has some unique features that nothing else can match. But I wouldn't like to be in the analytics market at the moment.

I would read the small print very, very carefully with the Google analytics though.


 2:36 pm on Nov 14, 2005 (gmt 0)

Alright, I did read the terms of service that you get when signing up (they are at [google.com...]

Personal Use Only

The Google Services are made available for your personal, non-commercial use only. You may not use the Google Services to sell a product or service, or to increase traffic to your Web site for commercial reasons, such as advertising sales. You may not take the results from a Google search and reformat and display them, or mirror the Google home page or results pages on your Web site. You may not "meta-search" Google. If you want to make commercial use of the Google Services, you must enter into an agreement with Google to do so in advance. Please contact us for more information.

Of course, this pretty much prohibits the use of the analytics at all. It's a standard part of the T&Cs which doesn't fit with this product at all.

The other T&Cs don't seem relevant - it's all aimed for users of things like Gmail, Orkut, the Toolbar etc. Nowhere does it say exactly what Google will do with the collected data.


 3:58 pm on Nov 14, 2005 (gmt 0)

Matt Cutts also announced it on his blog. While there is a theoritical limit of 5 million pageviews/month or less (wow!), if you sign up for an Adwords account (even if you don't use it at all), you get unlimited impressions.

Can you believe Google is offering this for FREE - Urchin was $199 per month and Analytics is supposed to be even better with a tighter Adwords integration.

What's Google upto?


 3:59 pm on Nov 14, 2005 (gmt 0)

This is saying you can't resell the service. I don't think it means you can't use it on a commercial website.


 5:06 pm on Nov 14, 2005 (gmt 0)

This looks interesting, especially the auto-import of adwords data for tracking. I'm not sure I like the idea of Google having a huge amount of conversion data for all my sites but I'm going to add it to a personal site of mine and see whether it works well.

We're currently running Urchin so if this turns out to be worthwhile it could save us a chunk of cash.



 8:10 pm on Nov 14, 2005 (gmt 0)

things can't be too fun at Webside Story today....ouch.


 9:01 pm on Nov 14, 2005 (gmt 0)

well, I finished completing the architectural design of my own offering of on demand analytics, just yesterday, and we had planned to start the coding from Monday.
Now sure now if its too late to enter this game, or if it is still worth it, because I will be providing many features / reports, which Urchin doesn't provide.



 9:23 pm on Nov 14, 2005 (gmt 0)

Webside Story stock is down 12% today.



 10:02 pm on Nov 14, 2005 (gmt 0)

Just implementing this on my site.

The instructions say to place the Javascript in the <head> section of each page. But for me that would mean editing a LOT of pages.

I'd much rather put it in an include which does the page footers.

Any reason why that wouldn't work? Only thing I can think of is that pages which are only partially loaded won't get counted. Is there some other reason that tracking javascript needs to go in the <head> section?


 10:04 pm on Nov 14, 2005 (gmt 0)

I have used Urchin includes in a footer and it works fine.


 10:45 pm on Nov 14, 2005 (gmt 0)

I'm having the same problem as 7_Driver. Would the code be OK just before the </body></html> tags?
Also I'm loathed to implement it at the moment as the Google Analytics website is down from the UK at the moment. When I try to log in I just get a message to try later as they are migrating servers. Makes testing a bit difficult.


 11:12 pm on Nov 14, 2005 (gmt 0)

no problem here in the US - I just logged in and got the JS.

any reports from any long-timers who mebbee were part of the beta team?


 12:41 am on Nov 15, 2005 (gmt 0)

It's kind of fishy...how they would make money off it ...I guess they just wanted to kill their rivals ...abd now they are becoming like Microsoft "The Monopolists"


 2:15 am on Nov 15, 2005 (gmt 0)

I've decided to bite the bullet and install the code - the site is now working in UK!
One question though, when you insert the code and verify it you are told that you may have to wait up to 12 hours for data to be gathered. Does this mean that the stats are updated infrequently or is this delay only there when you first implement the code?


 4:35 am on Nov 15, 2005 (gmt 0)

Hi MetalType,

from Analytics help

"After you first install the tracking code, it may take several hours for report data to appear in your account. Google Analytics generally updates your reports every hour, but data can take up to 6 hours to appear in your account."


"Report data is generally updated once an hour, but data may sometimes take up to six hours to appear in your account. AdWords cost information is imported once daily, to import the previous day's information."



 8:07 am on Nov 15, 2005 (gmt 0)

Alays put the JS tracking at the bottom. JS in the header can cause slower page loads if the remote server is under stress. You don't want your visitors getting bored waiting!


 8:10 am on Nov 15, 2005 (gmt 0)

Alays put the JS tracking at the bottom.

The Google instructions are pretty explicit about placing this code in the <head>. What's the consensus on this?


 8:13 am on Nov 15, 2005 (gmt 0)

Look.. call me paranoid.. but what's in it for Google? They must make some money out of it somehow, and the only obvious thing I can see is that it might increase your AdWords spend.

But what do they do with the data they collect? Do they use it for statistical analysis themselves?


 9:37 am on Nov 15, 2005 (gmt 0)

This really is NOT good. Likely to hit us VERY hard, cheers for that Google. Why can't they give a damn O/S away for free and put Microsoft out of business rarther than hitting us little guys!


 9:54 am on Nov 15, 2005 (gmt 0)

Well it's been about 17 hrs so far and still no reports. Hopefully they'll update soon.



 10:44 am on Nov 15, 2005 (gmt 0)

Likewise dave, been close to 24 hours here, still saying "reports will be available in 12 hours".


 2:02 pm on Nov 15, 2005 (gmt 0)

Maybe Google released something a little too early again?


 4:40 pm on Nov 15, 2005 (gmt 0)

I'm sure they'll be able to data mine all the traffic analysis info they receive, not to mention being able to more accurately track AdWords click thrus and conversions.

Plus, if you were currently spending $200 a month on traffic analysis, now you have that money free to buy more AdWords to increase the traffic to your site.

And, they can more accurately monitor which sites are most popular for keywords based on traffic and not just search engine searches/clicks. If you can track a user across 3-4 sites for one keyword, and compare the amount of time that user spends on those sites, how valuable is that to Google? Certainly more valuable then the $200/month they were charging for the Urchin software prior...



 4:49 pm on Nov 15, 2005 (gmt 0)

i agree with carguy84 there,

as you said, they could track users round a number of sites on the same keyword and from time spent on the site use this as a ranking factor for the serps.

They get some similar info from the toolbar already but this is user but not site tracking.

I can't really see how it can be a BAD thing. if they use the data to try and squeeze every penny out of you, they are shooting themselves in the foot. If the results get bad, they loose users therefore loss of revenue. not a good thing for anyone..


 6:27 pm on Nov 15, 2005 (gmt 0)

Another thing they'll be able to do, is look at how rival search engines spider the web. Which sites, how often, how deep etc. Could be handy.


 9:03 pm on Nov 15, 2005 (gmt 0)

Hi all,

I see an error message in the Analystics set up page, where the web sites to be tracked are listed. The message says:

"Tracking has not been validated or added to one or more of your Website Profiles
Report data is not being gathered for one or more of your Website Profiles. Please review the Status column in the table below to discover which Website Profiles require action in order to add tracking for gathering report data."

In the status column of the web site it says "Waiting for Data" and on the next line "Conversion Goals (0)" with a yellow (!) next to it.

No data showing after almost 24 hours.

Does that mean that I _have_ to enter goals? The help is not really helpful at all


 9:12 pm on Nov 15, 2005 (gmt 0)

They can see who is converting based on goals. Maybe soon they can come out with a model that is based on your conversion rate rather than PPC.

This 49 message thread spans 2 pages: 49 ( [1] 2 > >
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