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Website Analytics - Tracking and Logging Forum

    
Tracking Phone Orders
How to track sales when the customer phones in...
webhound




msg:892249
 4:49 pm on Sep 7, 2005 (gmt 0)

We sell a product that due to high cost, customers feel more comfortable picking up the phone and ordering. Obviously this presents problems with tracking sales. Most people don't remember where they found us, never mind know the difference between sponsored listings and organic listings. So we are having problems calculating our ROI for PPC, Email blasts, Magazine ads, etc... people get to our site and enevitably wind up calling in and ordering. We do use an internal DB and the sales people ask the customer where they found us, but as you well know getting data this way is dodgy at best.

I was wondering if anyone else out there has a similar product and situation and what you've come up with to solve the problem of tracking these phone orders back to the original source.

Thanks in advance.

 

Corey Bryant




msg:892250
 11:34 pm on Sep 7, 2005 (gmt 0)

You might try something like some real estate agents use. It is call adtrakker. You can put your toll-free number on your site and then use a database / sessions / cookies to enter the proper extension, i.e. 100 for Magazines, 200 for emails, etc

loudtracker might be one way to accomplish the above.

-Corey

[edited by: Receptional at 12:43 pm (utc) on Sep. 8, 2005]
[edit reason] No URLs Please [/edit]

roitracker




msg:892251
 1:41 am on Sep 8, 2005 (gmt 0)

- which part of "self promotional URL drops are strictly forbidden" don't you understand?

Receptional




msg:892252
 12:49 pm on Sep 8, 2005 (gmt 0)

Hopefully some thoughts here:

[webmasterworld.com...]
[webmasterworld.com...]
[webmasterworld.com...]

Dixon.

webhound




msg:892253
 6:50 pm on Sep 9, 2005 (gmt 0)

Awesome - you've given me some great ideas here guys, Thanks a ton. :-)

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